Introduction to Marketing

INTRODUCTION TO MARKETING

Learning Outcomes

➢ Describe marketing
➢ Explain why marketing is important for

businesses.

➢ Analyze reasons for market change.

CLASSROOM RULES

Marketing: The way a business communicates and relates
to its target market to sell more products.
A market: several meanings
A place where to sell
People who want to buy the product
A region where people might buy the product.

Watch this video and answer these
questions.
https://youtu.be/YzAUk9IFwfE?si=
N7zQpeFJcVkrPuai

➢What service is this business

selling ?

➢What type of customers are

interested in this type of
service?

➢Where is this business

established

WHAT IS MARKETING?

WHAT IS MARKETING?

It is the management process that helps a business to
identify and satisfy consumers wants profitably.

5

Multiple Choice

Marketing refers to ..............

• selling the product to consumers.

• inform customers about the product through advertising.

• delivering the products to consumers.

• all of these.

Multiple Choice

all these are true about marketing except.....

• marketing is a process and not one activity!

• marketing is the same as selling

• Customer should be satisfied.

• success is due to good marketing.

Poll

Most of businesses such as the hanging restaurant are being creative to attract needy customers.

• True

• False

• May be

• Not sure

IMPORTANCE OF MARKETING

Marketing

Informing
customers

Customer

loyalty

Finding out
information

Predicting
changes in

tastes

Multiple Choice

The aim of successful marketing is to.....

• inform people about the product

• satisfy consumers' needs to gain their loyalty

• know what people want to buy

• all of the above

QUIZZIZ.COM

Question 5

8

Multiple Choice

The British did not pay attention to the change in the taste of their customers.

• They were unable to compete with Japanese.

• They were successful so they won a competitive edge.

• They did proper marketing

• They knew what British customers wanted.

TYPES OF MARKETS

Industrial market

Products sold to businesses for
production.

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Consumer market

Products sold to consumers.

Poll

A consumer market is.........

• A consumer market is the system that allows individuals to purchase products, goods and services.

  
  

• A grocery store chain that sells fresh, organic foods.
  

• A market that only sells hand-made products.

  Next

  
  

DISCUSS IN GROUPS OF 4 STUDENTS

CHANGES IN THE MARKETS AFFECTED
THESE PRODUCTS AS FOLLOW:

Games:

Communication:

Cars:

Computers:

Names:

EXIT TICKET (2MINUTES)

What did you understand from today’s lesson? (2 sentences)

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