English 3- Lesson 8

Multiple Choice

1/ What is Kate's job?

• designing visual art

• marketing

• community organizing

Multiple Choice

2/ What is the most important skill she learned in college?

• how to think

• how to use software

• how to work with clients

Multiple Choice

3/ What kind of ad does she think works best?

• one with a lot of details

• one that doesn't cost a lot

• one with a simple message

Fill in the Blanks

1/ Kate got a degree in

Fill in the Blanks

2/ Other companies hire her company to do

for them.

Fill in the Blanks

3/ She's successful if she's achieved

the clients wanted.

Fill in the Blanks

4/ In the example Kate gives, a rowing organization wanted

.

Fill in the Blanks

5/ Kate created a

to attract people to the club.

Fill in the Blanks

6/ Social media is important in marketing because people like to share information and companies can get

Drag and Drop

What ​

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are most companies trying to ​

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with their marketing campaigns? Usually, they want more sales and more customers for their products. First, they need to ​

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who their ideal customers are. Then they can focus on what will work for that audience.If you want to advertise a product, you need to think about ​

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. What should the ad look like? What kind of ​

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will get people's attention quickly?

Drag these tiles and drop them in the correct blank above

result

achieve

figure out

design

visual

Drag and Drop

What will

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the most new customers? You also need to think about your message. A simple message is often more successful than a

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one. Your advertising needs' to have new ​

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and ​

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from otehr campaigns. If it re-uses old ideas and images, it won't get new people to ​

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your customer base.

Drag these tiles and drop them in the correct blank above

attract

complicated

energy

stand out

join

Audio Response

1/ What do you need to know when you are planning a marketing campaign?

2/ What or who is an audience?

3/ What are different ways or channels you can use to attract your customers?

4/ How will you know when you have achieved your goal?

Open Audio Recorder