Art - All About Logos

The different types of logos.

What are logos? A logo is a graphic representation or symbol that represents a company, or business. This is what usually attracts buyers; the logo. Did you know there are types of logos? Let's find out!

Personal Logos are personal images used to show ownership or brand possessions, or even one's identity. Here is an example.

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​Personal Logos

These are the types of logos that royal families, countries, or even the government uses. The designs here usually represent one's family, country, etc.

​​Crests Logos

These simply identify the ownership of a certain something to a company. Take an Apple Phone for example; the apple represents the logo of the company, which means that the phone belongs to Apple.

Business and Product Logos

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There are also types of Personal Logos! Let's discuss them together. 

A logo which states the name of the company or business in the logo itself. Ex. Coca Cola.

Wordmark

A logo made up of letters which is usually an acronym of the company or one's business. Ex. H&M.

Lettermark

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​Pictorial/Abstract

These are logos made up of an image or an object without any letters or words. For example, the Spotify logo and Apple logo is a good example of pictorial/abstract logos.

Combinations Logos are logos that are made up of both text/letters and images or abstract objects. Take Starbucks as an example; the name of the company is there, and there's also a graphic image.

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Now, can you identify the types of logos and different kinds of logos? I hope you can! Good luck!