Rhetorical Appeals

Rhetorical Appeals

Exploring the Power of Persuasion

Rhetoric pre-curser

• Implicit Bias: Unconscious attitudes or stereotypes that affect our understanding, actions, and decisions.

• Explicit Bias: Conscious attitudes or stereotypes that affect our understanding, actions, and decisions.

• Motive: How often do we actually share our biases with others? When do we do it intentionally or unintentionally?

• The Art of Persuasion: Techniques used to influence beliefs and behaviors. Ethos, Pathos, Logos, Kairos.

Implicit Bias Video

Ethos

• Ethos is a persuasive appeal based on the credibility, expertise, or authority of the speaker or source.

• It involves establishing trust and credibility with the audience through personal experience, qualifications, or endorsements.

• Ethos can be enhanced through the use of professional titles, reputation, testimonials, and personal anecdotes that add to one's credibility.

Multiple Choice

What is ethos?

• A persuasive appeal based on credibility, expertise, or authority

• A persuasive appeal based on emotions and values

• A persuasive appeal based on logic and reasoning

• A persuasive appeal based on personal anecdotes

Ethos: Credibility and Authority

Ethos is a persuasive appeal based on credibility, expertise, or authority. It establishes trust and credibility with the audience. By using credible sources and expert opinions, ethos helps to convince and persuade others. It is an essential tool in effective communication and argumentation.

The Power of Pathos

• Pathos is a persuasive technique that appeals to emotions and feelings.

• It can be used to create a strong connection with the audience and evoke empathy.

• Pathos can be achieved through storytelling, personal anecdotes (emotionally based), and powerful imagery.

• It is important to use pathos ethically and responsibly to avoid manipulation or exploitation.

Multiple Choice

What is pathos?

• A persuasive technique that appeals to emotions and feelings

• A technique used to create a strong connection with the audience

• A technique used to evoke empathy

• A technique used to avoid manipulation or exploitation

Pathos: Appeals to Emotions

Pathos is a persuasive technique that aims to evoke emotions and feelings in the audience. It creates a strong connection and empathy, making the message more impactful. Pathos is a powerful tool in influencing people's opinions and decisions. It is commonly used in advertising, speeches, and storytelling.

Power of Logos

• Logos is a persuasive technique that appeals to logic and reason.

• It uses facts, evidence, and reasoning to support an argument.

• Logos helps to build credibility (ETHOS) and convince the audience.

• It is effective in academic, scientific, and professional settings.

Multiple Choice

Which persuasive technique appeals to logic and reason?

• Pathos

• Ethos

• Logos

• Kairos

Logos: The Persuasive Power of Logic

Logos is a persuasive technique that appeals to logic and reason. It uses facts, evidence, and logical reasoning to convince the audience. By presenting a strong argument based on rationality, Logos aims to persuade people through logical thinking. It is an effective technique used in debates, scientific research, and critical thinking.

LOGICAL FALLACIES

People were more likely to give to charities related to families and businesses soon after the 9/11 tragedy than they are now

​EXAMPLE

a time when conditions are right for the accomplishment of a crucial action : the opportune and decisive moment

DEFINITION

KAIROS