Marketing in ESL class

Advertising

Multiple Choice

2/ What is the most important skill she learned in college?

• how to think

• how to use software

• how to work with clients

Drag and Drop

What will

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the most new customers? You also need to think about your message. A simple message is often more successful than a

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one. Your advertising needs' to have new ​

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and ​

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from otehr campaigns. If it re-uses old ideas and images, it won't get new people to ​

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your customer base.

Drag these tiles and drop them in the correct blank above

attract

complicated

energy

stand out

join

Open Ended

1/ What do you need to know when you are planning a marketing campaign?

2/ What or who is an audience?

3/ What are different ways or channels you can use to attract your customers?

4/ How will you know when you have achieved your goal?

Theory of Colour - Introduction to Marketing

​

Poll

This or That?

Colour Theory

• Colour theory is the art and science of colors, our understanding of how colors mix, how people perceive colors, and the message the colors communicate.

• colour ads attract 42 percent more attention than those in black and white.

• Colours are perceived differently by individuals - e.g. men may prefer bold, bright colors while women prefer softer ones and pastels.

Why Is Colour Theory Important to Content and Social Media Campaigns?

• After a nanosecond of processing the information, the individual makes a judgment about what they see. They may be interested, bored, or repulsed.

• The mood of an advertisement be induced with the right colour design.

• What colours make you feel calm? Angry? Happy? Loved?

Poll

This or That?

Colour Combinations: Background and Text

• Contrasting colours are easier to read

• Colours that do not lose visibility from afar include:

• Black

• Green

• Red

• Yellow

• Blue

Marketing

Marketing is activities a business uses to promote and sell products and services, including market research and advertising

Multiple Choice

How is marketing different to advertising?

• It is the same thing.

• Marketing is one component of advertising.

• Advertising is one component of advertising.

• Advertising is for products, marketing for services.

Market Research

• Market research is gathering information about the consumers' needs and preferences. The steps to conduct market research are:

• Define the problem or objective

• Develop a research plan

• Collect information

• Analyse information

• Present Information

• Make decisions based on the results

Poll

How important do you think Market Research is for a business?

• Not important at all

• Somewhat important

• Very Important

• No reason to do it

Advertising

Rules

• Be Respectful

• Be careful with humor and sarcasm

• Be careful with strong languages, all caps and exclamation points

• Participate actively in this class.

Objectives

• To talk about adverts.

• To learn how company approach costumers.

• Examples of advertisements

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Key Words

• Amusing, Attractive, Successfull

• Awful, Boring, Tasteless

• Brilliant, Clever, Terrible

• Colorful, Dull, Unusual,

• Offensive, Ridiculous, Weird

• Serious, Sexist

• Shocking, Silly

Poll

What sort of adverts do you like most?

• TV Adverts

• Radio Adverts

• Magazine Adverts

• Billboard Adverts

Multiple Select

Which expressions show, good value?

• absolutely delicious, good flavor

• bargain prices, fantastic value of money, something special

• cool, stylish, tasty, unique

• distinctive, unique

• durable, guaranteed, top/high quality, totally reliable, waterproof

Multiple Select

Which expressions show, good quality?

• absolutely delicious, good flavor

• bargain prices, fantastic value of money, something special

• cool, stylish, tasty, unique

• distinctive, unique

• durable, guaranteed, top/high quality, totally reliable, waterproof

Work in pairs and discuss :

• Which are the best and the worst adverts? Why do you think so?

• Which adverts tempted you most? why?

• Which adverts give the most practical information? Give examples.

• Which part of the adverts do you think are exaggerations?

• Which adverts is the most difficult for you to understand? What makes it difficult?

Open Ended

Which are the best and the worst adverts? Why do you think so?

Open Ended

Which adverts tempted you most? why?

Open Ended

Which adverts give the most practical information? Give examples.

Open Ended

Which part of the adverts do you think are exaggerations?

Open Ended

Which adverts is the most difficult for you to understand? What makes it difficult?

Open Ended

Do you think it is easy to make an Advert? Why/ Why not?

There are 23 techniques to create an advert.

Let's watch it together.

In creating an advertisement there are 2 important elements

Information and Entertainment

try to think of your own brand and advertise it !

thank you

have a great day !!

Campaigns and Voting

By Christina Camacho

Multiple Choice

Which of the following is a drawback of modern campaigns?

• increased use of social media

• rising campaign costs

• decreased use of social media

• decreasing campaign costs

Multiple Choice

Which is true of SuperPACs

• are not regulated by the FEC
• are allowed to coordinate with candidates
• Can receive unlimited donations and spend as much as they want
• cannot use express advocacy

Multiple Choice

Why are soft money contributions controversial?

• benefits 3rd parties

• is given to political parties

• limits access to politicians

• is unlimited and not well accounted for

Multiple Choice

What does PAC stand for?

• Presidential Active Campaign

• Public Access Channel

• Political Action Committee

• Politician Agreement Clause

Multiple Choice

Which was a result of the Federal Elections Campaign Act?

• Limited individual and PAC donations
• Banned soft money
• Limited candidates to only public funding
• led to rise of SuperPACs

Multiple Choice

Which was a direct result of the Citizens United court ruling?

• decrease in campaign spending
• creation of SuperPACs
• creation of 501 c groups
• decrease in use of public funds in campaigns

Multiple Choice

Running for political office is ________________

• expensive

• moderate

• easy

• cheap

Multiple Choice

Campaign finance reform has led to legislation that ______

• Limits the number of candidates

• Allows unlimited funding

• Promotes free advertising

• Limits individual contributions

Multiple Choice

What is a party platform?

• Is a series of statements expressing a party’s principles, beliefs, and positions on election issues.

• Where a politician gives speeches.

Multiple Choice

Which of the following is a false statement?

• Most candidates running for president of the United Staes make foraml announcements as to the seeking of their party's nomination.

• After the national convention, candidates begin campaigning for the general election.

• The purpose of a ntional nominating convention is to select a party's presidential candidate and write a party platform.

• Presidential primaries provide little help for the American voter in determining a party's political candidate.

Multiple Choice

In this format voters organize regionally by party and hold a public vote for which candidate they want to represent their party.

• Closed Primary
• Open Primary
• Direct Election
• Caucas

Multiple Choice

What method of picking a candidate is most often associated with the state of Iowa?

• The primary

• The caucus

• The petition

• The self-announcement

Multiple Choice

Type of election that determines the nominee of a given party.

• General
• Primary
• Referendum
• Initiative

Multiple Choice

 A group of persons selected by the voters in each state, that officially elects the president and vice president. 

• Direct Primary
• House of Represntatives
• Electoral College
• Senate

Multiple Choice

How many votes are are necessary for a candidate to carry the electoral college?

•  100
• 400
• 538
• 270

Multiple Choice

What level of party organization nominates President and Vice-President?

• national caucus

• national committee

• national chairperson

• national convention

Multiple Choice

What is the total number of electoral votes?

• 100

• 270

• 535

• 538

Multiple Choice

With the exception of two states, the candidate that receives a ____ gets ____ of the state's electoral votes.

• majority, half

• plurality, all

• minority, some

• plurality, most

Multiple Choice

In order to be elected President, a candidate must receive a ____ of the electoral college votes.

• plurality

• majority

• half

• two-thirds

Multiple Choice

CE. 5c The media play a very important role in the political process of elections. They help -

• Nominate candidates to run for political office.
• Highlight campaign issues and community concerns.
• Limit opportunities for citizens to run for political office.
• By broadcasting jokes or publishing cartoons about the current president.

Multiple Choice

CE. 5c While the media sometimes uses misleading information called propaganda, more often it uses bias, which means –

• Broadcasting different points of view
• Separating fact from opinion
• Favoring one side over the other
• Rising campaign costs

Multiple Choice

CE. 5c Mail propaganda, television ads, and phone calls during elections are Political Parties way of:

• Recruiting candidates
• Monitoring actions of office holders
• Educating the Electorate
• Voting

Multiple Choice

This category represents the largest expense for most political campaigns:

• salaries

• strategies and research

• media

• fundraising

Multiple Choice

When a Senator already holds an office it is much easier to win the next election. This is often called 

• Franking
• Politics
• The Incumbency Effect
• Gerrymandering

Multiple Choice

Which term best describes this picture

• Gerrymandering
• Incumbency
• Political Action Committees
• Electoral College

Multiple Choice

When you mail campaign materials with public funds.

• Gerrymandering
• Public Mailing
• Freding
• Franking

Multiple Choice

You can win the popular vote for President but still lose the election.

• True
• False

Multiple Choice

All but two states use the "winner-take-all" system to decide who gets the electoral votes. Which two states use the proportional system to award electoral votes?

• Maine and New Hampshire

• Nebraska and Vermont

• Massachusetts and Maine

• Maine and Nebraska

Multiple Choice

Wendy does not know much about the candidates who are running for local office and decides that she will vote for whoever is in her political party. This is an example of:

• retrospective voting.

• rational choice voting.

• party-line voting.

• prospective voting.

Types of Advertising and Advertising Techniques

Open Ended

Where do you see Adverts?

It is an interesting find : People think that adverts affect other people but not themselves. (Wilson and Brekke.1994)

Open Ended

According to you, what are the crucial aspects of advertising?

Let's Work as a Team!!

Multiple Choice

The 4P's Model was put forth by

• Mc Carthy

• Mc Lauter

• Lauterborn

• Loubiton

Multiple Choice

Which of the following is NOT part of the 4P's Model

• Place

• Position

• Price

• Product

Multiple Choice

Describing or drawing attention to a product in a public medium.

• Service

• Advertising

Open Ended

Why is 'Place' important ?

Open Ended

According to you when would you promote 'Fresh Orange Juice' ?

Multiple Choice

________________ put forth the 4C's Model in 1990's

• McCarthy

• Mc Lauren

• Lauterborn

• Canli

Open Ended

State one difference between communication and promotion.

Multiple Choice

_________ refers to the ease of being able to locate and purchase the product.

• Convenience to buy

• Cost to satisfy

• Customer want/need

Multiple Select

Customer wants/needs shifts the focus from

• Promotion to communication

• Manipulative to dialouge

• Production to customer perception

Points to take back:

• 4Ps Model was proposed by McCarthy.

• They focus not only on marketing and selling a product but also on communication with the target audience from the beginning of the process to the very end.

• The 4Ps Model was put forth by Lauterborn.

• It's focus on a seller-oriented marketing strategy, which can be extremely effective for sales.

• The 4 C's can be considered an evolution of the 4 P's. 

• But it is believed today that, working with the 4 P's can actually be a risk for your company because they are too product-oriented. 

• They miss out on certain opportunities.

• The mission of your company is not selling product X or delivering service Y, but providing a solution to a problem that your potential customers are facing. By changing towards a better customer-orientation, it will be easier to adapt to certain changes in your market. T

• 4 C's are much more customer-oriented than the4 P's.

  It does not, in anyway means that the P's doesn't do it but we tend to focus so much on each and every P, that we forget the greatest C, which is Consumer / Customer.

  
  

• It is clear that concentration in the prescription of the 4 P's focused directly on the product. Once the four points available in the product, the question remains to pump more money for the awareness, advertising and achieve more sales

  
  

• The feelings of the customer at the moment does not depend only on the product, but goes beyond that of censoring the extent of interest earned and additional benefits to the buyer, now buy the product most suited to his needs.

  
  

• Finally, regardless of the importance of the4P'S or the4C's, you must select your primary goal of marketing and build rational expectations of the mechanisms used and don’t fall into the trap of inflating expectations..

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First Task

Complete the Brief Format