Marketing Unit 6

Multiple Choice

What does objective mean?

• is what the marketing plan to accomplish

• Identifies target markets

• SWOT

• additional material

Drag and Drop

What are the 4 types of Market Segmentations?​

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Drag these tiles and drop them in the correct blank above

Demographic

Psychographic

Behavioral

Geographic

Implementatation

Appendix

SWOT

Match

Match the following

• Marketing Plan

• Appendix

• Situation Analysis

• Implementation

formal, written document

supplemental material

internal/external factors

how a company puts its plan in effect

• formal, written document

• supplemental material

• internal/external factors

• how a company puts its plan in effect

Multiple Choice

Market Segmentation based on customer's zip code?

• Behavioral

• Demographic

• Geographic

• Pyschographic

Multiple Choice

Good or Service. Choose all that apply.

• car

• hamburger

• waitor

• lawyer

Draw

Draw the Supply and Demand Curve. Hint: there are 2 lines.

Multiple Choice

What is digital marketing? Hint: remember McDonald's.

• marketing through the internet and digital technology

• marketing by sending surveys in the mail

• marketing through calling customers to take a survey

Multiple Choice

The Marketing Mix is the blending of what 4 marketing elements? Choose all that apply.

• product

• price

• distribution

• promotion

• e-commerce

Multiple Choice

What is a service?

• A cook

• table

• Catering

• a telemarketer