D1 Lesson 1 Proj. Mgmt.

Illustrator

Domain 1 - Working in the Design Industry

Purpose, Audience &
Communication

Domain 1 Lesson 1

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Lesson 1 -
Objectives

• 1 Working in the Design Industry

• 1.1 Identify the purpose, audience, and
audience needs for preparing designs and
artwork

• 1.1a Determine whether content is relevant
to the purpose, audience, audience needs, user
experience, and design for devices

• 1.1b Identify requirements based on how the
designs and artwork will be used, including
video, print, and web

• 1.2 Communicate with colleagues and clients
about design plans

• 1.2a Demonstrate knowledge of techniques
for communicating about design plans with
peers and clients

• 1.2b Demonstrate knowledge of basic project
management concepts

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Audience &

Audience Needs

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Audience & Audience Need

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Audience & Audience Need

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Audience & Audience Need: Webpage

•Wide Target Audience

•Vibrant and Eye Catching

•Readable and appeal to a variety of ages and
cultures

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Identify Requirements

•Print: Dimensions matter

•Web: Must fit is
dedicated space

•Video: Resolution is
important

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Drag and Drop

The ​

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of the project and its needs are very important in creating any ​

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items with Illustrator. Simple and clean is a safe choice since it stretches across many ​

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audience

marketing

demographics

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A specific requirement that must be defined is that of how a project will be​

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. For Illustrator, the two main methods of distribution are ​

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and the ​

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. Exact​

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and pixel ​

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need to be kept in mind while both creating and exporting.

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distributed

print

web

dimensions

resolutions

Communication
Techniques

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Communication Techniques

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Wireframes and Prototypes

Wireframes (top) can be drawn by hand or on a computer. They give the designer a starting point for their layouts.

​Comps / Prototypes (bottom) add 'placeholder' text and images, plus fonts and color. This is usually shown to the client for possible changes or approval.

Communication Techniques

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Communication Techniques

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Communication Techniques: Example Design Plan

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After designing, exporting usable items and place for client viewing. After discussion, agreed changes are noted. Then the process begins again. (Iterations)

​

Feedback Loop

Project
Management Terms

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Project Management Terms

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Project Management Terms

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Project Management Terms

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Project Management Terms

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Drag and Drop

For website designers, a ​

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for each page should be drawn out prior to ​

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a color ​

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. Prototypes are ​

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and might have ​

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text and images.

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wireframe

designing

prototype

non-functional

placeholder

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If self-employed, a designer contract with a client should have a detailed ​

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that clearly states what will be completed according to a ​

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. This is called the project ​

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. A smart designer will also include a maximum number of ​

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that will be made for each design element, so a client will be less likely to drive you bonkers with endless changes. If they do, designers usually present a ​

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for the client to sign that includes a new budget.

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budget

timeline.

scope.

iterations

change order

Project
Management Phases

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Project Management Phases

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Project Management Phases

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Cloud Utilization

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Cloud Utilization

•Saving to the Cloud
makes it easier for others
to collaborate or review a
project.

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Drag and Drop

Designers are aware of the 'Project Life Cycle' that contains four parts. ​

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gives the designer knowlege about target audience and demographics. ​

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is when color prototypes (comps) are made for client approval. If approved, the design elements are ​ ​

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that include the actual photos or text. ​

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is a stage that can include 'test subjects' that view and respond to the built designs. If the results are positive, the designed articles are ​

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Planning / analysis

Designing

built

Testing

implemented / published