R093 Mastery - Session 1 - Sectors & Job Roles

Creative iMedia Mastery
Session 1

FastFit just opened a new sports centre and they want to attract customers in the local area. Their facilities include a 25m pool, fully equipped gym, and a range of exercise classes. FastFit want to create a marketing campaign that will appeal to people aged 16-40 who are interested in being fit and staying healthy.

Open Ended

FastFit don't want any video to be produced for the marketing campaign.

Identify two appropriate sectors within traditional and

new media that could be used in the marketing campaign.

Open Ended

Identify three appropriate products, other than a

video, TV advert and website, that could be used to

promote the new local sports centre to local residents.

FastFit have been persuaded that a 30 seconds video should be created for use in their website. The video will include footage of people using the gym equipment, attending classes and using the swimming pool.

Multiple Choice

Which job role is responsible for overseeing the whole campaign?

• Campaign Manager

• Camera Operator

Multiple Choice

Which job role is responsible for making sure everyone in the team meets their deadlines?

• Campaign Manager

• Camera Operator

Multiple Choice

Which job role is responsible for framing shots to achieve emotion?

• Campaign Manager

• Camera Operator

Open Ended

Other than a camera operator and video editor, identify two other

job roles that are likely to be needed to create the video.

Multiple Choice

Three phases are required when creating a video or film.

What is the first part that occurs before the camera operator is able to record any footage?

• Planning

• Post-Production

• Pre-Production

• Production

Open Ended

A video editor will be involved in the post-production of a video.

What are the main responsibilities of a video editor in producing the video?

Open Ended

Once the video is complete, identify the job roles of two people other

than the campaign manager is likely to work with to create the website.

Open Ended

How could a content creator use the 30 second video

to raise awareness of the new sports centre?

Multiple Choice

Identify the job role responsible for making sure that the video stays within budget.

• Campaign Manager

• Production Manager

• Director