Fashion Merchandising

Fashion Merchandising

Fashion Merchandising

• Planning, buying, and selling of fashion apparel and accessories

• Goal is to offer the right blend of options to meet consumer demand

In other words, we need to make items available to consumers

Word Cloud

What things will determine if a consumer will buy a fashion product?

Price
Location
Advertising
Type of store
Service in store

​Some things to consider:

Use a theme throughout the store to integrate all merchandise into upcoming events, store promotions, color palettes, etc.

Display Themes

Encourage shoppers to move easily through the merchandise so they SEE their options

Store Layout

How do you promote fashions in a store?

Print--magazines, newspapers, mail, billboards
Broadcast--tv, radio
Online--popup ads, email
Other--magnets, calendars​

What about advertising?

Multiple Choice

What is the goal of merchandising?

• To promote and sell products by presenting them in an attractive and appealing way.
• To discourage customers from buying products
• To make products look unattractive
• To hide products from customers

Multiple Choice

How do stores promote new products?

• Through various marketing strategies
• By hiding the products from customers
• By increasing the price of the products
• By refusing to advertise the products

Multiple Choice

What are some methods for advertising new products?

• Skywriting
• Social media marketing, influencer partnerships, email marketing, content marketing, and traditional advertising channels
• Carrier pigeon messages
• Telepathic communication