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Multiple Choice

1.What is the Tipping Point?

• successful advertising campaign

• A business strategy

• The point when something spreads quickly like a virus

• A new fashion trend

Multiple Choice

2. Which of the following best describes a Connector?

• A. A person who influences prices
  

• B. Someone who is highly persuasive
  

• C. Someone who has a wide social network
  

• D. A news reporter
  

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3. What is the role of a Maven?

• A. To start trends by being persuasive
  

• B. To create viral ads
  

• C. To collect and share useful information
  

• D. To sell products
  

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4. What is the Stickiness Factor?

• A. How controversial an idea is
  

• B. How cost-effective a campaign is
  

• C. How memorable and engaging a message is
  

• D. How fast an idea spreads
  

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5.What does the Hush Puppies example show?

• A. Marketing is unpredictable
  

• B. Sales strategies always work
  

• C. The power of Mavens
  

• D. A small group can start a massive trend
  

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6. What does “The Power of Context” mean?

• A. People always act the same way

• B. Our actions are mostly based on logic

• C. Small environmental changes can influence behavior
  

• D. Media controls public opinion
  

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7. Which of the following is NOT one of the three types of people in the Law of the Few?

• A. Connectors

• B. Influencers
  

• C. Mavens
  

• D. Salesmen
  

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8.According to Gladwell, how does an epidemic start?

• A. When everyone agrees on an idea

• B. When companies spend a lot on ads

• C. When a few people start spreading a powerful message

• D. When media publishes a breaking news story

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9. What do Mavens mainly rely on to influence others?

• A. Charm and personality

• B. Accurate knowledge and willingness to help

• C. Fame and social status

• D. Aggressive marketing

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10. What is the main takeaway from the New York City crime example in the book?

• A. Most crime is caused by economic inequality

• B. Strict punishment is the only way to reduce crime

• C. Small environmental changes can lead to big behavioral changes

• D. Surveillance is necessary for safety

Multiple Choice

11. What made the children’s TV show Blue’s Clues a good example of the Stickiness Factor?

• A. It had famous guest stars

• B. It used flashy animation

• C. It was slow-paced, repetitive, and easy to understand

• D. It focused on controversial topics
  

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12. Which factor explains why the same person might act differently in different situations?

• A. The Law of the Few

• B. The Stickiness Factor

• C. The Power of Context

• D. The Law of Change

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13. Which of the following BEST describes the role of Salesmen in the tipping point process?

• A. They collect and analyze data

• B. They spread information across different communities

• C. They persuade people to accept ideas or change behavior

• D. They create viral ads on social media

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14. What quality does a message need to have to "stick" in people's minds?

• A. Simplicity and emotional appeal

• B. Humor and surprise

• C. Stickiness — being memorable and engaging

• D. Scientific proof

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15. What is a key insight from The Tipping Point about social change?

• A. Big budgets lead to bigger impact

• B. Social change happens randomly

• C. Small actions by key people can lead to large-scale changes

• D. Only governments can create major change