Skincare product design intro

You have just received a skincare product catalogue on the street...

Multiple Choice

If I want to smell good and keep my skin light and fresh, which product shall I choose?

• Jurlique Body Lotion - Rose

• Kiehl's Soy Milk & Honey Body Butter

• Vaseline unscented body lotion

• Fresh Black Tea Age-Delay body cream

Open Ended

Look at the Jurlique Body Lotion again. What is the colour of the product? Who is the target customer? How does the colour theme match with the target customer?

The colour theme might appeal to your target customer (of course, it might be stereotypical so make sure you understand which group of target customer you are appealing to)

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​Colour theme

Word Cloud

What does the colour theme of Kiehl's Body Butter suggest?

Multiple Choice

If your customer is a practical person who only wants to a product that has long-lasting hydrating effect, which product will you suggest?

• Jurlique Body Lotion - Rose

• Fresh Black Tea Age-Delay Body Cream

• Vaseline Unscented Intensive Care Body Lotion

• Kiehl's B

Drag and Drop

Compare Vaseline's product and the other 3 products. How does its design match with the "practical" function of the product?​ ​

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Drag these tiles and drop them in the correct blank above

the font is very basic but clear

with a picture: how the skin is hydrated

very fancy fonts

it's richly coloured

the background colour is quite plain

Fonts and function

We use different styles of fonts to deliver the function of the product e.g. Times New Roman, Arial for products that suggest practicality, Cursives for products that focus on beauty

Match

Match the products with the respective requirement from the customers!

• The cream I'm using is too light. If I want one that can nourish my skin...

• I'm 60. If I want to make my wrinkles less prominent...

• I hate lotion that makes my skin oily. If I apply this product, I hope my skin absorbs it quickly.

• I sweat a lot but I want to smell good. If this product makes my skin sticky, it will not be a good fit for me.

I will suggest Kiehl's body butter

Fresh Age-Delay will soften crepey skin

Vaseline Intensive Care is non-greasy!

Jurlique Rose does the exact opposite!

• I will suggest Kiehl's body butter

• Fresh Age-Delay will soften crepey skin

• Vaseline Intensive Care is non-greasy!

• Jurlique Rose does the exact opposite!

Describe the product's strengths limiting down to one to two areas e.g. weight on skin, suitable skin types

Product description - Pros