Importance of advertisiing

Mr. Roberts

Objectives

• Define Advertising
• List the functions of advertising
• State the purpose of advertising

What is advertising?

Advertising can be define as the
process of promoting a product
or services, or the idea through
various form of communication
channels reach and persuade a
target audience.

Open Ended

In your own Word What is advertising?

Importance of advertising

Advertising is important because essentially the business
brand is more visible and recognizable to it target
audience by consistently exposing to consumers the
brand's message slogan and logo while new customers
are persuded to by effective campaigns showcase the
unique selling proposition and benefits pf the product or
service. As crowed markets help business differentiate
themselves from others it allows companies to highlight
feature, quailty, and value of their product or service.

Importance of advertising

Advertising serve as a means to provide consumers with
important information about the products, services,
promotion and events. This allow to educate the target
audience about offering availability to make informed
decision. While generating revenue as vital sales and
growth of income to the company for an increase of
demands.

Open Ended

What are some Key points that makes adertising important?

Function of advertising

•

Informing

•

Influencing

•

Increasing
awareness
(Salience)

•

Adding value

•

Reinforcing brand
image

•

Creating demand

•Building brand equity

Informing

One of the primary functions of advertising is to
inform the target audience about a company’s
products, services, or ideas. It aims to provide
relevant and accurate information to consumers,
helping them understand the features, benefits, and
value of what is being advertised. Informative
advertising often focuses on new product launches,
product updates, pricing, availability, and other
essential details consumers need.

Multiple Choice

The Aim of informing the target audience about the good or service is ......

• Provide customers with the benefits and knowledge of the company,

• Provide relevant and accurate information to the consumers.

• Provide the consumers with relevant price and tax of the purchase of the product.

• Provide the accurate details of the product old data and history.

Influencing

Another vital function of advertising is to
influence consumer behavior and decision-
making. Advertising aims to shape consumer
perceptions, attitudes, and preferences through
persuasive messaging, emotional appeals, and
engaging visuals. By presenting products or
services in a desirable light, advertising
influences consumers to consider them viable
options.

Increasing Salience

Advertising helps increase brand salience,
which refers to the degree of awareness and
prominence of a brand in the minds of
consumers. Through consistent and repetitive
exposure, advertising keeps a brand at the
forefront of consumers’ minds, making it more
likely to be considered when a related need or
desire arises.

Adding Value

Advertising adds value to products and services by
emphasizing their unique features, benefits, and
advantages over competitors. By showcasing the
value proposition of offerings, advertising helps
consumers perceive them as more desirable, worth
the price, and capable of satisfying their needs or
desires

Multiple Choice

when advertising the company uses different techniques to persuade the audience in purchasing the product they sell by using social media and videos to attract the customers. Which function is this?

• Adding value

• Informing

• Influence

• Increase Salience

Building Brand Equity

Advertising develops brand equity by shaping
consumer perceptions, associations, and
preferences. It helps establish an emotional
connection between the brand and its target
audience. Through consistent messaging,
advertising reinforces the brand image and
values. It ensures that consumers constantly
perceive the brand and its offerings over time.

Reinforcing Brand Image

Advertising plays a crucial role in shaping and
reinforcing the brand image. It helps create a positive
and desirable perception of a brand in the minds of
consumers. By consistently communicating the
brand’s values, personality, and unique selling
propositions, advertising builds a solid and
differentiated brand image.

Creating Demand

One essential function of advertising is generating
demand for products or services. By stimulating
consumer interest, desire, and purchase intent,
advertising creates a sense of urgency and prompts
consumers to take action. Effective advertising
campaigns generate excitement, curiosity, and
interest among consumers, increasing sales and
revenue.

Purpose of advertising

•

Increasing Sales

•

Building Brand Equity

•

Expanding Market Shares

•

Educating Consumers

•

Creating Brand
Differentiation