Health & Human

Marketing Strategies

​on average we are exposed to 5000 marketing materials per day

Promote their products through appearances on T.V and other media

​Product Placement

​ https://youtu.be/x2ZLS1V3iMw?si=o8w-X57J79ttGo6_

Multiple Choice

What is an example of product placement?

• American Idol creating a partnership with Coca Coa

• American Idol displaying cups of coke on the judges benches to display

• American idol mentioning Coca Cola in an Interview

• American Idol posting photos of Coca Cola on their Social Media

Integrating advertising into a complete experience for the consumer

Aim is to create an emotional relationship with the consumer and brand.

Gamifying

Experiences

​Immersive Marketing

Open Ended

What are some examples of Immersive Marketing that you have been a recipient of?

Tempt young children with competitions (enter a draw to win)

Register online, and then encouraged to share with friends.

​Infiltration of Social Media

Marketers have the ability to follow young people throughout their daily lives.

Geofencing

​Location based mobile marketing

​ https://www.youtube.com/watch?v=1-J0MTIXUCg

Multiple Choice

Geofencing can be best described as

• targeted digital marketing which allows a retailer to send physical fliers to their customers

• Digital marketing through Facebook and instagram

• targeted digital marketing, which allows a retailer to target customers with promotional content when they enter a specific area.

• targeted digital marketing where retailers are able to call their customers and sell their services

​Collection of Personal Data

​Patterns of behaviour can be analysed, so they can be sent specific personalised marketing.


https://www.youtube.com/watch?v=uaaC57tcci0

​Social Influencer Marketing

Poll

Are you more likely to buy a product if a celebrity endorses it?

• Yes

• No

• Depends on the Celebrity

​Enhance Brand Recognition

Increases Desirability

Leads to a positive association of the product

​Celebrity Endorsements

​How many celebrities are you familiar with in this trailer?

https://www.youtube.com/watch?v=iSpglxHTJVM

​Find case studies of 2 media celebrities who have found a voice as experts in food and nutrition. Evaluate the impact of the nutrition message in terms of long term health outcomes on youth.

​TASK:

• ​How did they become a celebrity?

• What are they promoting in relation to food and nutrition?

• What credibility do they have?

• What impact do you think this has on long term youth health choices?

• What impact does this have on you personally?

• How does their agenda compare to the recommended nutrition guidelines for youth?