Test 001

QUIZ GAME
POT THAILAND

Multiple Choice

Average spending on

skincare per month

• 10 USD

• 20 USD

• 30 USD

• 40 USD

Average spending on
skincare per month

10 USD

20 USD

30 USD

40 USD

Average monthly spending on skincare

2X Higher

than the ASEAN average, indicating Thai consumers spend significantly more

on skincare products compared to region

Multiple Choice

Thai consumer are demanding for an immediate effect.

“If the product can improve their skin within 7 days, that’s too long”

• True

• False

Thai consumer are demanding for an immediate effect.

“If the product can improve their skin within 7 days, that’s too long”

TRUE

FALSE

Thai consumer are demanding for an immediate effect.

This is opportunity for

SKINCARE THAT TINTED WITH

IMMEDIATE OPTICAL EFFECT & LOOKS NATURAL

Immediately bright

How many BEAUTY CLINIC in Thailand?

1,000

2,000

4,000

6,000

When do Thai consumers start to visit

beauty clinics for treatment?

15

20

25

30

The starting cost

of vitamin injection/time

180 THB (5 USD)

360 THB (10 USD)

720 THB (20 USD)

1,080 THB (30 USD)

EASY TO ACCESS &

AFFORDABLE

Considering that Thai consumers desire fast results,
it's important to note that the landscape of even-tone

products extends beyond skincare.

Thai consumer are frequently visit

BEAUTY CLINIC

for various treatment

to get fast result

Vitamin injection for bright skin

Many product leverage clinical treatment to
product design and communication approach

Vaseline's ads lead in by creating doubt towards treatment
in beauty clinics to showcase the superiority of their Gluta &
HYA body lotion.

Many brand use keyword “Filler” in their product to show effectiveness of
pumping skin and wrinkles reducing. Actually, the RTB is HYA.

VASELINE – GLUTA HYA

Who is she?

90%

of women edit photos before

posting on social media

To get the perfect skin,

Thai consumer is

SKINTELLECTUAL

They are very savvy in ingredient and looking for the innovative and effective ingredient

Do you know what percentage of

niacinamide is effective for brighter skin?

1%

3%

5%

10%

They think they know a lot

but not enough.

Label on package or

communication is the big trap.

Some skincare products don't

contain a sufficient amount of the

active ingredient to effectively deliver

the expected results.

Education campaign from DR.PONG (Local brand), they promote the serum that
contain a lot of ingredient but on one can effectively work for expected result.

Movement in the market

The rise of "skintellectual" influencers who provide in-depth reviews

of product ingredients and teach follower how to read the label

Movement in the market

The rise of product that show percentage of ingredient on label to

guarantee the effectiveness and expected result

INGU (Local brand)

Thailand: Asia's LGBTQ+ Haven

Thailand's warm embrace of the LGBTQ+ community allows everyone to be their self, love freely, and celebrate all identity.

With the recent passage of the marriage equality law, Thailand is a beacon of inclusivity and acceptance.

How many LGBT in Thailand?

1 M

4 M

8 M

10 M

6%

Of Thais are LGBT

It shows that they are potential

segment to explore.

Vaseline design the body lotion that help transgender pass
though the transition process that causes bad skin condition

What will he sell at the end?

Camping tool

Cloth

Car

Seaweed

Translate: How to survive in the dangerous forest

What will he sell at the end?

Camping tool

Cloth

Car

Seaweed

Translate: How to survive in the dangerous forest

Advertainment that is
FUNNY & SURPRISING
is an effective way to

draw attention and increase

awareness and

engagement rates.

LOCALIZED CONTENT

can be the effective way for

precision marketing

KEY TAKEAWAY

Crave fast result
Skincare with
cosmetic effect

Beauty treatments

are competitor

Personalized product design

is key

Skintellectual

Advertainment and

localization

THANK YOU
POT THAILAND