Data vs information

Multiple Choice

What is the key difference between data and information?

• Data is organised, while information is raw.

• Data is raw, unprocessed facts, while information is processed and organized.

• Data is meaningful, while information is irrelevant.

• Data and information are the same.

Multiple Choice

Which of the following is an example of data?

• "John lives in London and is 60 years old.

• "John Smith works in IT."

• "60," "London," "John Smith."

• "The temperature is 20°C."

Multiple Choice

Why is personal data valuable to individuals?

• It can help track habits and make informed decisions.

• It is always available for public use.

• It has no practical use in daily life.

• It is only valuable to businesses.

Multiple Choice

What is targeted marketing?

• Using customer data to offer personalised ads and services.

• Marketing only through social media.

• Selling personal data to third parties without consent.

• Advertising products without using any customer data.

Multiple Choice

Which of the following is an example of how businesses benefit from data?

• Data helps businesses understand customer behavior and improve operations.

• Businesses sell data to customers at a profit.

• Businesses stop collecting data to avoid privacy issues.

• Businesses delete all data after a purchase is made.

Multiple Choice

What is monetisation of data?

• Encrypting data to make it more secure.

• Analysing data for research purposes only.

• Selling or using data to generate income for a company

• Deleting data after it has been used.

Multiple Choice

How do companies use data for targeted marketing?

• By guessing what customers might like.

• By analysing customer data to offer personalised ads and products.

• By randomly assigning ads to users.

• By ignoring customer preferences.

Go to ClassNote - Complete Activity 1

Multiple Choice

What is a common risk to data security?

• Regular data backups

• Installing antivirus software

• Using strong passwords

• Hacking and unauthorised access

Multiple Choice

How can human error cause data security risks?

• Employees frequently change their passwords.

• Personal data is shared with unauthorised individuals by mistake.

• Data is stored securely in cloud systems.

• Users report phishing emails.

Multiple Choice

Which of the following is a potential consequence of a data breach?

• Stronger encryption standards

• Increased productivity

• Improved business reputation

• Identity theft and financial loss

Multiple Choice

What happened in the Equifax data breach of 2017?

• A hacker exploited weak cybersecurity, exposing the personal data of 147 million people.

• Data was securely encrypted and protected.

• Equifax successfully prevented all hacking attempts.

• Equifax hired more cybersecurity professionals after the breach.

Multiple Choice

Why is encryption important in data security?

• A) It organizes data

• B) It improves data analysis.

• C) It prevents unauthorized access by converting data into a coded format.

• D) It deletes irrelevant data

Multiple Choice

Which of the following is an example of a data breach?

• A company encrypts all its data.

• A user installs updates to their operating system.

• Employees receive regular cybersecurity training.

• A hacker gains access to a company's customer database.

Multiple Choice

What is the main purpose of the Data Protection Act 2018?

• To allow companies to sell personal data freely.

• To ensure personal data is handled lawfully, fairly, and transparently.

• To encourage companies to collect as much data as possible.

• To prevent individuals from accessing their own data.

Multiple Choice

Which of the following is a key feature of the Data Protection Act 2018?

• Organisations can process personal data without consent.

• Individuals have the right to request the deletion of their personal data.

• There are no restrictions on handling children's data.

• Data breaches do not need to be reported.

Multiple Choice

How long do companies have to report a significant data breach under the Data Protection Act 2018?

• 48 hours

• 1 week

• 72 hours

• 1 month

Multiple Choice

What extra protection is provided for children's data under the Data Protection Act 2018?

• Children's data can be collected without consent.

• Parental or guardian consent is required to process children's data.

• There are no special protections for children's data.

• Children's data can be used for any purpose without restrictions.

Multiple Choice

What does GDPR stand for?

• General Data Privacy Regulation

• Global Data Protection Regulation

• General Data Protection Regulation

• Government Data Protection Regulation

Multiple Choice

Who does GDPR apply to?

• Only companies based in the European Union.

• Any company that collects personal data from EU citizens, regardless of location.

• Only government organizations in the EU.

• Only companies outside the EU.

Multiple Choice

Which of the following is an example of turning data into information?

• "Recording temperatures: "20°C, 25°C, 22°C"

• "The average temperature this week is 22°C based on daily readings."

• Listing customer ages: "35, 42, 29, 50"

• Collecting phone numbers: "123-456-7890, 234-567-8901"