Communications Strategy Planning

Multiple Choice

Which of the following is the first component of a good audience-centric communication strategy?

• Audience

• Channels

• Messages

• Cadence

Match

Match the following

• Audience

• Channels

• Cadence

• Messages

• Measurement

Who you are talking to

The format and delivery of your messages

How often you plan to communicate

What you want to communicate

Evaluate the effectiveness of messages

• Who you are talking to

• The format and delivery of your messages

• How often you plan to communicate

• What you want to communicate

• Evaluate the effectiveness of messages

Reorder

Put the five basis components of a communication strategy in the correct order

• Messages

• Audience

• Channels

• Cadence

• Measurement

1

2

3

4

5

• 1
• 2
• 3
• 4
• 5

Multiple Choice

Which of the following is an example of an owned communication channel?

• Instagram

• TV News Coverage

• Your organization's website

• Radio Station

Multiple Choice

What is the main advantage of using earned communication channels?

• You have total control over the message

• It allows you to put your organization in front of a new audience

• It is easier to manage than social media

• It is a fast-paced platform for quick news updates

Match

Match the following

• Owned

• Earned

• Social

Channels where you have control over

Channels where others feature your org

Social media platforms

• Channels where you have control over

• Channels where others feature your org

• Social media platforms

Multiple Choice

What does KPI stand for in the context of a communication strategy?

• Key Program Insight

• Key Performance Indicator

• Knowledge Performance Index

• Key Platform Interaction

Multiple Choice

Which of the following KPIs would be most relevant for measuring the success of a communication strategy focused on social media?

• Website traffic

• Product purchase rates

• Shares, clicks, and likes

• Print media coverage