Freelancer's Bible Ch8 & Ch9

Freelancer's Bible

Ch8 "Marketing Yourself," Ch9 "Marketing Yourself Online"

1. have a strategy
2. let got of strategy
3. think give, not get

• rotary club, Y, junior league

• spiritual community

• groups for parents of kids

• volunteer/charitable work

• political involvement

• alumni groups

• hobbies/activities

• civic groups, co-ops, local associations

• chamber of commerce

Where to meet people

Open Ended

Get extremely specific and list 1 or 2 venues you might meet & connect with people after graduating.

Poll

TEN TERRIFIC GIVES

Which one would you have the hardest time doing?

• Attend the events

• Help organize something

• Post comments on the group discussion board

• Start your own professional group

• Make introductions; give referrals

Poll

TEN TERRIFIC GIVES

Which one would you have the hardest time doing?

• Share things

• Comarket with other businesses

• Offer to speak or teach for free

• Help out at a trade conference

• Give [something extra] to your clients

Multiple Choice

Top tips for people who hate networking

If you're introverted or think you're no good at networking...

Think of it as

• conniving & scheming

• manipulation

• listening & helping

• if you are role playing the part of someone who enjoys it

Drag and Drop

What it takes to be a successful freelancer is really what it takes to have a successful life. You care enough to have a plan. The most powerful marketing is letting people see & feel that you ​

Placeholder

​

Placeholder

​

Placeholder

​

Placeholder

.

Drag these tiles and drop them in the correct blank above

C

A

R

E

Listing your rates is a personal decision. Some freelancers with fixed or minimum rates find it eliminates tire-kickers. Clients may like the transparency. Or try an optional section where prospects can tell you what they need and select their budget range from a menu.

Open Ended

What do you think would make a good website for you? How useful/valuable is it for you?

We could go on, but...

The social media quiz in the book is useful, but mostly the thoughts on blogging & social media are somewhat generic. Maybe out-dated. So let this be the last word:

"If you're doing something good & genuine, and you go public with it in a good & genuine way, that shines through. Like any interaction between people, you have to let go of strategy & go in there and be real, in order to get something real in return.

Done. Onward!