
Good in a Room ch4-8
Presentation
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Arts
•
University
•
Practice Problem
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Easy
Nicholas Livanos
Used 1+ times
FREE Resource
3 Slides • 15 Questions
1
Good in a Room
ch4-8
2
Drag and Drop
3
Fill in the Blanks
4
Multiple Choice
The keys to being likable are to be
clear & direct
empathetic & interested
gentle & kind
humble & subordinate
5
Drag and Drop
6
Multiple Choice
Common ground cannot be faked or fudged. Rapport requires honesty.
True
False
7
Multiple Select
To the extent that a conversation is like a dance, it's important to let the buyer "lead." This means staying in sync with the buyer in the following ways:
[select all that apply]
pace
depth
texture
tone
8
Multiple Choice
Keep the spotlight shining on the
goal
buyer
outcome
rapport
9
Categorize
know the canon
stay on top of current trends
get up-to-the-minute information
research their company
understand their role at the company
be sensitive to their professional environment
read magazines you normally wouldn't
take control of what you watch
listen to radio or podcasts
Correctly categorize the following based on the reading
10
Multiple Choice
"Square One" includes which of the following questions?
What do I have?
What can they give me?
What can I do to them?
None of these other answers
11
Multiple Select
When you walk into the room, you should have three goals:
[select all the correct answers]
to earn a "yes"
to learn
to build rapport
to get the buyer to agree to one (and only one) request
12
Multiple Choice
You can accept as a given that the buyer's first goal is to disqualify you as quickly as possible.
True
False
13
Open Ended
Your "position" means where you are in the marketplace with respect to your competition. You have found a good position when you are in a category by yourself.
This is the essence of positioning. When the buyer asks you, "Why should I work with you and not your competition?" you can say, "Because I'm the only one who does _____." Whatever goes in the blank, that's your position.
What goes in your blank?
14
WWPM vs. GIAR
GIAR = "You must subordinate yourself to the buyer. I've seen a lot of people who say they understand this and act like they don't. It happens to people who think they want to be successful but who really want respect. It's understandable. It's just not helpful."
Blair Enns specifically cites respect as a valuable goal in the WWPM.
15
Poll
Ten ways to make it easy [on the other person]
1-5
Which seems hardest to actually do?
work around the buyer's schedule
at the beginning of the meeting, explicitly state the purpose of the meeting
make only one request
have your materials ready
provide context without being patronizing
16
Poll
Ten ways to make it easy [on the other person]
1-5
Which seems hardest to actually do?
utilize summary statements
be two steps ahead
offer to handle the follow-up
be willing to send the buyer a written synopsis
arrive early and if possible leave early
17
Drag and Drop
18
Wonderful stuff.
Good in a Room
ch4-8
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