Lesson 3 Market Research Methods

Multiple Choice

What is an example of primary research?

• Survey

• Internet

• Market reports

• Governments

Multiple Choice

Which of the following is a type of secondary research?

• Focus group

• Questionnaire

• Observation

• Market reports

Multiple Choice

Why is market research important?

• To increase product prices

• To identify and understand customer needs

• To decrease employee salaries

• To expand office space

Multiple Choice

What is a method used in primary research?

• Internet

• Governments

• Focus group

• Market reports

Multiple Choice

Which of the following is NOT a reason to carry out market research?

• To identify gaps in the market

• To reduce risks

• To make informed business decisions

• To increase advertising costs

Multiple Choice

What is primary research?

• Research using existing data

• Gathering new information/data not collected before

• Analyzing historical documents

• Reviewing literature

Multiple Choice

Which of the following is another term for primary research?

• Desk research

• Field research

• Secondary research

• Literature review

Multiple Choice

Primary research involves gathering data that is:

• Already available

• New and not collected before

• From textbooks

• From online databases

Multiple Choice

Which of the following is NOT a characteristic of primary research?

• Collecting new data

• Using existing data

• Fieldwork

• Original data collection

Multiple Choice

What is the main purpose of primary research?

• To review existing studies

• To gather new and original data

• To summarize past research

• To analyze secondary sources

Multiple Choice

What is Kellogg's known for being the world's leading producer of?

• Soft drinks

• Breakfast cereals

• Dairy products

• Confectionery

Multiple Choice

In how many countries does Kellogg's manufacture its products?

• 10

• 18

• 25

• 30

Multiple Choice

For how many years has Kellogg's been supportive of health and nutrition?

• 50 years

• 75 years

• 100 years

• Over 100 years

Multiple Choice

What type of business orientation does Kellogg's follow?

• Product-orientated

• Market-orientated

• Technology-orientated

• Cost-orientated

Multiple Choice

What is critical to making business decisions at Kellogg's?

• Financial analysis

• Market research

• Product testing

• Employee feedback

Multiple Choice

What is the main task described in Challenge 2?

• Create a two-fold information leaflet about market research.

• Write a report on market trends.

• Design a marketing campaign.

• Conduct a survey on consumer behavior.

Multiple Choice

Which section is NOT mentioned as part of the leaflet content?

• The purpose of market research

• The history of market research

• Methods of market research

• Benefits of market research

Multiple Choice

What should the leaflet include about the types of market research?

• Advantages and disadvantages

• Historical background

• Future predictions

• Case studies

Multiple Choice

What is one of the benefits of completing the activity mentioned in the image?

• Improving self-management skills

• Learning a new language

• Gaining financial knowledge

• Developing artistic skills

Multiple Choice

What is the purpose of the star-shaped text in the image?

• To provide a motivational message

• To list the steps of the activity

• To give a historical fact

• To explain a complex concept