Strategy and ways of internationalization

​Strategy and ways of internationalization

Multiple Choice

If you were an entrepreneur, how would you start doing your internationalization?

• Exporting to the biggest market

• Exporting to 2 or more countries

• Exporting to the easiest market

• I wouldn't, it is too risky

Multiple Choice

Which of these statements is correct?

• The most experience, the less markets to export

• The most experience, the most markets to export

It's a strategy tool used for increasing the internationalization of a company. This model was created by academics of Uppsala University in Sweaden

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The Uppsala Model

Multiple Choice

It's the most basic and easiest way of internationalization

• Licenses

• Franchising

• Joint Venture

• Export

Multiple Choice

It's a contractual agreement. One company grants to other the right to use a product, service, trademark, etc.

• Licenses

• Franchising

• Joint Venture

• Export

Multiple Choice

When company 'A' pays royalty to company 'B' for the right to do business under comapny B's name and system

• Franchising

• Greenfield

• Joint Venture

• Foreign Direct Investment

Multiple Choice

Arrangement in which 2 or more parties agree to pool their resources for the purpose of performing a business activity

• Foreign Direct Investment

• Greenfield

• Joint Venture

• Business Contract

Internationalization Strategies

Multiple Choice

Are there more strategies?

• Yes

• No

Multiple Choice

Nissan, Volkswagen, IBM, HP, etc., use this kind of strategy in Mexico:

• Licensing

• Franchising

• Foreign Direct Investment

• Direct Exports

Foreign Direct Investment: Companies engage in full-scale production and marketing abroad. They invest in wholly owned subsidiaries

Internationalization Strategies

Greenfield: It's a type of FDI. The investor builds operations from the ground up. Involves construction of new facilities, hubs, offices, etc.

Multiple Choice

Which strategy is the most beneficial for the host country?

• Joint Venture

• Greenfield

• Exports

• Foreign Direct Investment