The world of mass media

Unit

7
The world of mass media

GETTING STARTED

LESSON I

Promoting a charity event

WARM

-

UP

VOCABULARY

PRACTICE

Jigsaw puzzle

Vocabulary

• Task 1: Listen and read.
• Task 2: Circle the correct answer.
• Task 3: Find words and a phrase.
• Task 4: Match the two clauses to make the sentences.

PRODUCTION

• Wrap-up
• Homework

CONSOLIDATION

Poster design

GETTING STARTED

LESSON I

1. in charge of (idiom)

responsible for

/ɪn tʃɑːdʒ əv/

VOCABULARY

2. publicity (n)

The activity of ensuring that
somebody or something gets a lot
of attention from lots of people

/pʌbˈlɪs.ə.ti/

VOCABULARY

3. advert (n)

a notice, picture or film telling
people about a product, job or
service / (an advertisement)

/ˈædvɜːt/

VOCABULARY

4. profit-making (adj)

(of a company or a business) that
makes or will make a profit

/ˈprɒfɪt meɪkɪŋ/

VOCABULARY

5. promote (v)

to encourage or support

something, or to help something

become successful:

/prəˈməʊt/

VOCABULARY

6. commercial (n)

an advertisement on
television, on the radio

or on a website

/kəˈmɜːʃl/

VOCABULARY

7. presence (n.U)

the ability to make a strong
impression on other people

/ˈprez.əns/

VOCABULARY

VOCABULARY

1. in charge of:

/ɪn tʃɑːdʒ əv/

2. publicity (n)

/pʌbˈlɪs.ə.ti/

3. advert (n)

/ˈædvɜːt/

4. profit-making (a) /ˈprɒfɪt meɪkɪŋ/
5. promote (v)

/prəˈməʊt/

6. commercial (n) /kəˈmɜːʃl/
7. presence (n.U) /ˈprez.əns/
8. not necessarily (av) /nes.əˈser.əl.i/

chịu trách nhiệm về

sự quảng bá

Bài quảng cáo

Bài quảng cáo

tạo được lợi nhuận

quảng bá, thúc đẩy

sức hút, tầm ảnh hưởng

không hẳn, ko nhất thiết

PRACTICE

1Listen and read.

2Read the conversation again and circle the correct answers

PRACTICE

1. Advertising in the local newspaper is cheap/ expensive,

but it will attract/won’t attract people’s attention.

2. Posters are expensive/not expensive, but people

may/may not notice them.

2Read the conversation again and circle the correct answers

PRACTICE

3. Posting information on social media sites is a

very popular way ofpromoting/selling things.

4. Linda/Mark will help Mai with promoting the

event on the Internet.

3Find words in 1 with the following meanings.
PRACTICE

the activity of ensuring that somebody or something gets
a lot of attention from lots of people

p______________
1

people who watch or look at something
v______________
2

advertisements on television, on the radio, or on a
website

c______________
3

the ability to make a strong impression on other people
p______________
4

ublicity

iewers

ommercials

resence

4Match the two clauses to make sentences used in 1.
PRACTICE

Mai doesn’t have a big
social media presence

2

They can’t afford to
promote the show

1

There’re so many posters
3

They are such popular
tools of communication
nowadays

4

that everybody uses them to advertise products
and events, and connect with people.

a

as if it were a big profit-making event.
b

like Mark does.
c

that viewers may not pay enough attention to
their poster.

d

PRODUCTION

Design a poster about a charity event.

1Wrap-up

What have you learnt today?

• Some lexical items about promoting a charity

event

• Reading for specific information

• Adverbial clauses of manner and result

CONSOLIDATION

• Do exercises in the workbook.

• Prepare for the project in Lesson 8.

2 Homework

CONSOLIDATION

Website: hoclieu.vn

Fanpage: facebook.com/www.tienganhglobalsuccess.vn