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Ethos, Pathos, Logos Commercials

Ethos, Pathos, Logos Commercials

Assessment

Presentation

English

8th - 12th Grade

Hard

Created by

Joseph Anderson

FREE Resource

8 Slides • 0 Questions

1

Ethos, Pathos, Logos

Rhetorical Appeals

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2

What are Ethos, Pathos, Logos? What are they used for?

  • 3 techniques of persuasion

  • A compelling argument, sales pitch, speech, or commercial ideally uses elements of all three strategies. 

  • They are a means of swaying the intended audience to believe a particular point of view.

3

Ethos (credibility)

  • convincing an audience of the author’s credibility or authority

  • Why? We tend to believe people whom we respect and trust. An author who showcases their knowledge/authority on a subject will appear as more trustworthy for the audience to believe.

  • showing expertise, knowledge, a degree

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4

Ethos Examples (Cont.)

  • “My three decades of experience in public service, and my tireless commitment to the people of this community make me the ideal candidate for your mayor.”

  • An elderly man providing his age when preaching life wisdom.

  • Michael Jordan as the face of a Gatorade commercial (https://youtu.be/liKnJ-ejztw).

5

Pathos (emotion)

  • appealing to the audience's emotion

  • often used to invoke sympathy or pity from an audience; also used to inspire anger from an audience to prompt action. 

  • Pathos can be developed by using meaningful language, emotional tone, emotion evoking examples, stories of emotional events.

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6

Pathos Examples (cont.)

  • A teenager tries to convince his parents to buy him a new car by saying if they cared about their child's safety they'd upgrade him.

  • A boyfriend begs his girlfriend to stay with him, claiming "If you really love me, you'll give me time to change my ways."

  • Chevy Commercial: https://youtu.be/3t6bLugtJkQ

7

Logos (logic)

  •  persuading by the use of reasoning

  • uses reasoned discourse and logical arguments to convey a point of view and win over the audience.

  • statistics, facts, data, research, evidence, charts, and graphs.

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8

Logos Examples (cont.)

  • An iPhone commercial that highlights the latest features and specs (use of evidence).

  • A Dole fruit juice commercial that hypes vitamin and calorie stats (use of statistics).

  • Verizon shows a map to prove it has better coverage than AT&T (use of chart/graph).

Ethos, Pathos, Logos

Rhetorical Appeals

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