Positioning and differentiation

Multiple Choice

Match the Mission Statement: "To bring the best user experience to its customers through its innovative hardware, software, and services.”

Multiple Choice

Match the Mission Statement: "To bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)”

Multiple Choice

Match the Mission Statement: "To be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavor to offer its customers the lowest possible prices.”

Multiple Choice

Match the Mission Statement: "To organize the world's information and make it universally accessible and useful.”

Multiple Choice

Match the Mission Statement: "To accelerate the world’s transition to sustainable energy.”

Multiple Choice

Match the Mission Statement: "To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time."

Multiple Choice

A Competitive Advantage from the Porter's Generic Strategies considers...

• Differentiation

• A smaller segment

• A big chunk of the industry

Multiple Choice

A Competitive Scope from the Porter's Generic Strategies considers...

• Differentiation

• A smaller segment

• Cost Leadership

Multiple Choice

To develop a differentiation strategy you can use the tools of Porter's Generic Strategies, the Mintzberg Differentiation Strategies and the Circle of Difference. ¿This is true or false?

• True

• False