Promotional Techniques - 10COM

Marketing Strategies &
Promotional Techniques

​As you are working through these slides, be sure to copy the name and description of each promotional technique into your Commerce book.

Emotional Appeal

This technique uses feelings instead of facts. The ad might try to make you feel happy, sad, inspired, or even scared to get your attention and convince you to buy.

​Watch the video below, then answer the question on the next slide.

Open Ended

Do you think that the selling techniques used in this advertisement are effective? Provide two reasons why/why not.

Celebrity Endorsements

This is when a famous person is used in an ad to promote a product. The idea is that if the celebrity uses it, you might want to as well.

​​Watch the video below, then answer the question on the next slide.

Open Ended

Do you think that the selling techniques used in this advertisement are effective? Provide two reasons why/why not.

Facts/
Statistics

This method uses real information like numbers or research to convince customers that the product is effective.

​Watch the video below, then answer the question on the next slide.

Open Ended

Do you think that the selling techniques used in this advertisement are effective? Provide two reasons why/why not.

Repetition

This technique means using the same message or image so many times that customers remember it.

​Watch the video below, then answer the question on the next slide.

Open Ended

Do you think that the use of repetition in these advertisement is effective? Provide two reasons why/why not.

Social Media Influencers

This technique uses popular influencers on social media to endorse products. Many customers may trust their opinions, especially if they follow them already.

​Watch the video below, then answer the question on the next slide.

Open Ended

Do you think that the selling techniques used in this advertisement are effective? Provide two reasons why/why not.

Promotions & Rewards

This technique involves businesses offering special deals or rewards to encourage customers to purchase their product. E.g. buy one get one free or loyalty cards.

​Watch the video below, then answer the question on the next slide.

Open Ended

Do you think that the selling techniques used in this advertisement are effective? Provide two reasons why/why not.