Unit 17 LA.A - A1

Open Ended

Define the meaning of casualty

Multiple Choice

What is the significance of digital marketing in the broader marketing mix?

• To increase sales only

• To enhance customer relationships

• To reduce marketing costs

• To limit market reach

Open Ended

How does digital marketing function within different business models?

Multiple Choice

How do businesses use social media to market their products and services?

• By creating advertisements

• By engaging with customers

• By analyzing competitors

• By reducing costs

Multiple Choice

What are the different types of digital marketing?

• Email marketing

• Social media marketing

• Content marketing

• All of the above

Multiple Choice

What is the main aim of marketing?

• To attract potential customers

• To reduce costs

• To increase employee satisfaction

• To improve product quality

Multiple Choice

What is digital marketing?

• A method of traditional advertising

• A way to engage customers in person

• The use of digital technologies for marketing

• A strategy for reducing marketing costs

Open Ended

What are the two definitions of digital marketing mentioned?

Open Ended

How does traditional marketing differ from digital marketing?

Open Ended

How does Nike utilize both traditional and digital marketing methods to reach customers?

Open Ended

What are some examples of digital extensions in advertising as mentioned in the image?

Multiple Choice

What are the key differences between traditional marketing and digital extension in terms of place?

• Traditional marketing focuses on physical stores

• Digital extension includes social media storefronts

• Traditional marketing uses e-commerce platforms

• Digital extension does not involve catalog distribution

Multiple Choice

Which of the following is NOT a part of the promotion mix?

• Advertising

• Sales Promotion

• Public Relations

• Market Research

Open Ended

What are the six marketing objectives that digital marketing aims to achieve?

Multiple Choice

What are the traditional methods used to understand customer wants and needs?

• Surveys and Questionnaires

• Social Media Listening

• Email Campaign Performance

• Online Reviews and Ratings

Open Ended

How do companies like McDonald's and John Lewis utilize traditional and digital marketing methods to understand customer needs?

Open Ended

Why do businesses use digital marketing to develop new products?

Multiple Choice

What are the digital marketing methods mentioned for understanding customer wants and needs?

• Surveys and Questionnaires

• Focus Groups

• Google Analytics

• Customer Service Interactions

Open Ended

What are the benefits of increasing brand awareness for a business?

Open Ended

How can digital marketing help businesses diversify their products or services?

Multiple Choice

What are some traditional methods businesses use to improve profitability?

• Cost-cutting via bulk advertising

• Targeted ads

• Influencer marketing

• National print/TV campaigns

Open Ended

What is diversification in marketing?

Open Ended

What is market share and why is it important for a business?

Multiple Select

Which digital marketing methods can help increase market share?

• SEO

• Influencer marketing

• Targeted ads

• Email marketing

Multiple Choice

What are the key roles of digital marketing in the broader marketing mix?

• To increase brand awareness

• To reduce marketing costs

• To eliminate competition

• To enhance customer engagement

Open Ended

How does digital marketing contribute to the marketing function of a business?