Search Header Logo
Digital Products 101

Digital Products 101

Assessment

Presentation

Professional Development

University

Hard

Created by

drew anna

FREE Resource

13 Slides • 30 Questions

1

media

2

Multiple Choice

What is not part of the marketing mix (the 4Ps)?
1
Product
2
Person
3
Price
4
Promotion

3

Multiple Choice

True or False?

Marketing involves encouraging people to buy a product or service.

1

True

2

False

4

media

5

Multiple Choice

True or False?

Marketing includes advertising, selling, and delivering products to consumers.

1

True

2

False

6

Multiple Choice

What is not linked to place?
1
Where the shop is
2
Where the materials are
3
What the product is

7

Multiple Choice

Marketing that utilizes Internet and online based technologies is known as ...

1

Relationship Marketing

2

Traditional Marketing

3

Digital Marketing

4

Cause Marketing

8

media

9

Multiple Choice

A marketing .............. refers to a business's overall plan for reaching prospective consumers.

1

price

2

promotion

3

strategy

4

place

10

Multiple Choice

What is a disadvantage of Television advertising?
1
It reaches a wide audience
2
You can differentiate different target markets
3
It is expensive

11

Multiple Choice

True or False?

Email is an example of indirect marketing.

1

True

2

False

12

media

13

Multiple Choice

The act of buying of the same brand over and over again is known as ...

1

prospective buyer

2

advertising campaign

3

company image

4

buying habit

14

Multiple Choice

Demand-based pricing is determined 
1
by using the wholesale cost of an item as the basis for the priced charged
2
by what competitors are charging for the same good
3
by how much the consumer is willing to pay for a product or service

15

Multiple Choice

True or False?

Sponsoring sports events is an example of marketing.

1

True

2

False

16

media

17

Multiple Choice

..................... are people who have a big social media following.

1

Borrowers

2

Investors

3

Influencers

4

Bankers

18

Multiple Choice

Personal contact with the customers is a form of 
1
telemarketing
2
personal selling

19

Multiple Choice

A ...................... is a special saying made from a few words that helps identify the company or brand.

1

logo

2

coupon

3

banner

4

slogan

20

media

21

Multiple Choice

When someone famous uses their own image to help promote a particular product, it is called ........... .

1

billboard

2

endorsement

3

placement

4

spread

22

Multiple Choice

Air freight is most likely to be used for importing which of the following products?
1
steel pipes
2
cars
3
wood pulp
4
fresh flowers

23

media

24

Multiple Choice

Offering an incentive to customers in order to increase sales--contests, free samples, coupons etc...
1
promotional mix
2
telemarketing
3
personal selling
4
sales promotion

25

media

26

Multiple Choice

All of the following are low cost advertising methods EXCEPT
1
word of mouth
2
business cards
3
flyers
4
tv commercials

27

media

28

Multiple Choice

How the consumer gets the product
1
Place
2
Price
3
Promotion  
4
Sales strategy

29

media

30

Multiple Choice

What are certificates that entitle customers to cash discounts on goods or services?
1
take-aways
2
traffic builders
3
premiums
4
coupon

31

media

32

Multiple Choice

When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded? 
1
presentation
2
product
3
place
4
promotion

33

media

34

Multiple Choice

What does target market mean?
1
the market that your product is in
2
the consumers you want to buy your product
3
those consumers who haven't bought your product
4
the markets overseas

35

media

36

Multiple Choice

Which part of the four P's of marketing effects the location and transportation of the product
1
Place
2
Planning
3
Pricing
4
Promotion

37

Multiple Choice

Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here? 
1
Geographic segmentation
2
Benefit segmentation
3
Occasion segmentation
4
Demographic segmentation

38

Multiple Choice

"Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods." This is an example of ________.
1
Geographic segmentation
2
Product diversification
3
Branding
4
Psychographic segmentation

39

Multiple Choice

________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. 
1
Mass customization
2
Market targeting
3
Market segmentation
4
Differentiation

40

Multiple Choice

Which word best describes PLACE in the marketing mix?
1
shelf height
2
shopping mall
3
distribution channel
4
Auckland city

41

Multiple Choice

Why is customer satisfaction important to a business?
1
customers will become repeat buyers
2
customers will be happy
3
customers are stakeholders
4
customers are never satisfied

42

Multiple Choice

Product, price, place, and promotion make up the _____________________.
1
Marketing Concept
2
Marketing Mix
3
Marketing Oriented
4
Marketing Behavior

43

Multiple Choice

Question image
Which of the following best describes a target market?
1
Close competitors of a business
2
The people who buy a business's products
3
Groups that do not buy a business's products
4
The individuals at whom a business's marketing strategies are aimed
media

Show answer

Auto Play

Slide 1 / 43

SLIDE