Digital Products 101

Multiple Choice

What is not part of the marketing mix (the 4Ps)?

• Product
• Person
• Price
• Promotion

Multiple Choice

True or False?

Marketing involves encouraging people to buy a product or service.

• True

• False

Multiple Choice

True or False?

Marketing includes advertising, selling, and delivering products to consumers.

• True

• False

Multiple Choice

What is not linked to place?

• Where the shop is
• Where the materials are
• What the product is

Multiple Choice

Marketing that utilizes Internet and online based technologies is known as ...

• Relationship Marketing

• Traditional Marketing

• Digital Marketing

• Cause Marketing

Multiple Choice

A marketing .............. refers to a business's overall plan for reaching prospective consumers.

• price

• promotion

• strategy

• place

Multiple Choice

What is a disadvantage of Television advertising?

• It reaches a wide audience
• You can differentiate different target markets
• It is expensive

Multiple Choice

True or False?

Email is an example of indirect marketing.

• True

• False

Multiple Choice

The act of buying of the same brand over and over again is known as ...

• prospective buyer

• advertising campaign

• company image

• buying habit

Multiple Choice

Demand-based pricing is determined 

• by using the wholesale cost of an item as the basis for the priced charged
• by what competitors are charging for the same good
• by how much the consumer is willing to pay for a product or service

Multiple Choice

True or False?

Sponsoring sports events is an example of marketing.

• True

• False

Multiple Choice

..................... are people who have a big social media following.

• Borrowers

• Investors

• Influencers

• Bankers

Multiple Choice

Personal contact with the customers is a form of 

• telemarketing
• personal selling

Multiple Choice

A ...................... is a special saying made from a few words that helps identify the company or brand.

• logo

• coupon

• banner

• slogan

Multiple Choice

When someone famous uses their own image to help promote a particular product, it is called ........... .

• billboard

• endorsement

• placement

• spread

Multiple Choice

Air freight is most likely to be used for importing which of the following products?

• steel pipes
• cars
• wood pulp
• fresh flowers

Multiple Choice

Offering an incentive to customers in order to increase sales--contests, free samples, coupons etc...

• promotional mix
• telemarketing
• personal selling
• sales promotion

Multiple Choice

All of the following are low cost advertising methods EXCEPT

• word of mouth
• business cards
• flyers
• tv commercials

Multiple Choice

How the consumer gets the product

• Place
• Price
• Promotion  
• Sales strategy

Multiple Choice

What are certificates that entitle customers to cash discounts on goods or services?

• take-aways
• traffic builders
• premiums
• coupon

Multiple Choice

When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded? 

• presentation
• product
• place
• promotion

Multiple Choice

What does target market mean?

• the market that your product is in
• the consumers you want to buy your product
• those consumers who haven't bought your product
• the markets overseas

Multiple Choice

Which part of the four P's of marketing effects the location and transportation of the product

• Place
• Planning
• Pricing
• Promotion

Multiple Choice

Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here? 

• Geographic segmentation
• Benefit segmentation
• Occasion segmentation
• Demographic segmentation

Multiple Choice

"Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods." This is an example of ________.

• Geographic segmentation
• Product diversification
• Branding
• Psychographic segmentation

Multiple Choice

________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. 

• Mass customization
• Market targeting
• Market segmentation
• Differentiation

Multiple Choice

Which word best describes PLACE in the marketing mix?

• shelf height
• shopping mall
• distribution channel
• Auckland city

Multiple Choice

Why is customer satisfaction important to a business?

• customers will become repeat buyers
• customers will be happy
• customers are stakeholders
• customers are never satisfied

Multiple Choice

Product, price, place, and promotion make up the _____________________.

• Marketing Concept
• Marketing Mix
• Marketing Oriented
• Marketing Behavior

Multiple Choice

Which of the following best describes a target market?

• Close competitors of a business
• The people who buy a business's products
• Groups that do not buy a business's products
• The individuals at whom a business's marketing strategies are aimed