Long-term planning

Long-term planning

By MEL Teacher

Fill in the blanks using the words

Drag and Drop

1. Our ​​

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is to tell more people about our new product.
2. We want to talk to young people. They are our ​

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.
3. The ​

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is “Our product is fast and easy.”
4. We will use social media and TV. These are our ​

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.
5. We have $10,000. This is our ​

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.

Drag these tiles and drop them in the correct blank above

advertising goal

target audience

message strategy

media tools

budget

competitors

Read the sentences.
Are they True or False?

Multiple Choice

The target audience is the people we want to reach.

• True

• False

Multiple Choice

A budget is what we say in the ad.

• True

• False

Multiple Choice

Media tools can be TV or internet.

• True

• False

Multiple Choice

A competitor is a friend who helps to sell our product.

• True

• False

Multiple Choice

Product advantage means what is good about our product.

• True

• False