Marketing Vocabulary

Multiple Choice

Which of the following best describes the purpose of planning in a business context?

• To create a step-by-step guide to reach business goals

• To choose the best option from several choices

• To arrange people and resources in an orderly way

• To deliver products to customers

Multiple Select

Which of the following are important aspects of good decision making in business?

• Using facts

• Relying only on feelings

• Choosing the best option from several choices

• Ignoring available data

Open Ended

How does innovation help companies stay ahead of their competitors?

Fill in the Blank

Good organizing makes work ___ and easier.

Multiple Choice

What is the main responsibility of a manager in a business?

• Scheduling workers and ensuring good customer service

• Delivering products to customers

• Creating new products

• Arranging files in order

Open Ended

Explain how distribution methods can impact a company's ability to reach customers effectively.

Multiple Choice

Which of the following is a benefit of good communication in a business context?

• It prevents misunderstandings and builds trust

• It increases product prices

• It reduces the need for teamwork

• It eliminates the need for advertising

Multiple Select

Which of the following are examples of how companies create a cohesive brand experience?

• Disney creating the same magical feeling at parks, movies, and merchandise

• Coca-Cola using the same logo on all products

• Target offering a holiday sale

• Zappos providing 24/7 customer support

Open Ended

How do sales promotions create urgency and encourage customers to buy products?

Fill in the Blank

Public relations helps build positive relationships with customers and ___.

Multiple Choice

What is the main goal of advertising according to the lesson?

• To persuade people to buy products or services

• To provide customer service

• To manage public relations

• To create urgency for sales

Open Ended

Explain how excellent customer service can lead to loyal customers who recommend a business to others. Use the example of Zappos if helpful.

Multiple Choice

Which of the following groups is NOT typically considered a stakeholder when a business makes decisions?

• Customers

• Employees

• Competitors

• Community members