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SRM Lecture 3-1 STP and Branding

SRM Lecture 3-1 STP and Branding

Assessment

Interactive Video

Other

University

Practice Problem

Medium

Created by

Inci Toral

Used 1+ times

FREE Resource

66 questions

Show all answers

1.

SLIDE QUESTION

30 sec • Ungraded

2.

SLIDE QUESTION

30 sec • Ungraded

3.

SLIDE QUESTION

30 sec • Ungraded

4.

MATCH QUESTION

1 min • 1 pt

Media Image

Match the following

A smartphone that has facial recognition

Expected product

A smartphone working as a payment device

Core product

A smartphone with internet connection

Augmented product

A phone that makes calls and sends text

Potential product

5.

SLIDE QUESTION

30 sec • Ungraded

6.

SLIDE QUESTION

30 sec • Ungraded

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a component of the 'Augmented Product' as shown in the first image?

Delivery

Credit

Core benefit or service

After sale service

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