SRM Lecture 3-1 STP and Branding
Interactive Video
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Other
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University
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Practice Problem
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Medium
Inci Toral
Used 1+ times
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66 questions
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1.
SLIDE QUESTION
30 sec • Ungraded
2.
SLIDE QUESTION
30 sec • Ungraded
3.
SLIDE QUESTION
30 sec • Ungraded
4.
MATCH QUESTION
1 min • 1 pt
Match the following
A smartphone working as a payment device
Potential product
A smartphone with internet connection
Expected product
A smartphone that has facial recognition
Augmented product
A phone that makes calls and sends text
Core product
5.
SLIDE QUESTION
30 sec • Ungraded
6.
SLIDE QUESTION
30 sec • Ungraded
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a component of the 'Augmented Product' as shown in the first image?
Delivery
Credit
Core benefit or service
After sale service
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