Facebook-Cambridge

Multiple Choice

What was the name of the app used to collect Facebook users’ personal data for Cambridge Analytica?

• MyPersonality

• This Is Your Digital Life

• Who Are You?

• My Digital Profile

Multiple Choice

Who was the whistleblower who exposed the Cambridge Analytica scandal?

• Edward Snowden

• Julian Assange

• Christopher Wylie

• Frances Haugen

Multiple Choice

Which two major political events are specifically highlighted as having been influenced by the psychographic targeting strategy?

• The 2016 U.S. Election and the UK Brexit Referendum

• The 2020 U.S. Election and the French Presidential Election

• The UK General Election and the German Federal Election

• The 2012 U.S. Election and the Scottish Independence Referendum

Multiple Choice

Who was the academic researcher that created the quiz app, "thisisyourdigitallife," which harvested Facebook user data for Cambridge Analytica?

• Mark Zuckerberg

• Alexander Nix

• Christopher Wylie

• Dr. Aleksandr Kogan

Multiple Choice

What was Robert Mercer's key role in relation to Cambridge Analytica and the political landscape?

• He was the Facebook CEO who exposed user data.

• He was the UK politician who led the 'Leave' campaign.

• He was a US billionaire, Republican Party donor, and key investor in Cambridge Analytica.

• He was the whistleblower who exposed the misuse of Facebook data.

Multiple Choice

What fine did the U.S. Federal Trade Commission (FTC) impose on Facebook in 2019?

• $500 million

• $1 billion

• $5 billion

• $10 billion