Marketing Mix - PRODUCT

Multiple Choice

Which of the following is NOT typically involved in product management as described in the slide?

• Selecting which products to buy and sell

• Researching and creating product designs

• Naming and packaging products

• Setting the price of products

Multiple Select

Which of the following are basic product decisions that companies need to make?

(Choose all that apply.)

• Brand or product name

• Styling

• Quality

• Distribution channels

Multiple Select

Which ones below are examples of adding new target markets for a product?

• soup

• air freshener

• soap

• hair dryer

• razor

Multiple Select

What are reasons why new products often fail in the market?

(Choose all that apply.)

• Poor packaging

• Unexpected competitor reactions

• Too expensive

• Unexpected consumer reactions

Multiple Choice

Which of the following statements about customer application of products is correct?

• Customers buy products for their features, not benefits

• Brand name or packaging rarely influences consumers

• Extended warranties can help create customer loyalty

• 'New and improved' products usually fail in the market

Fill in the Blank

Fill in the blank: A product must satisfy a customer's want or ____.

Multiple Choice

Which of the following best describes parity products?

• Products produced by many companies and used interchangeably

• Products meant to replace inferior products

• Items of necessity bought quickly and with little thought

• Products that are highly specialized and unique

Multiple Select

Which below are examples of parity products?

• peanut butter

• chips

• paper towels

• video gaming consoles

Open Ended

Explain how negative driven products rely on consumer perceptions for their success.

Multiple Select

What are some examples of negative driven products in the marketing mix?

(Choose all that apply.)

• bug spray

• desserts

• home security system

• fire extinguishers

Multiple Choice

Which of the following are considered staple items that are bought routinely and without much thought?

• Milk and soap

• Designer clothes and jewelry

• Smartphones and laptops

• Luxury cars and watches

Multiple Select

Select all the characteristics that apply to impulse purchases.

(Choose all that apply.)

• Products customers do not plan to buy

• Require careful consideration before buying

• Sales may be lost if not seen at the right place and time

• Examples include candy and magazines

Multiple Choice

Which of the following is an example of an emergency product?

• Umbrella

• Wedding dress

• Diamond ring

• Lemon-lime soda

Fill in the Blank

Generic products cannot use ___ names or logos.

Multiple Select

Which of the following are characteristics of generic products?

• They use trademarked names and logos

• They are equivalent to brand name products

• Their packaging often looks similar to brand name products

• They are purchased only in emergencies