IBE 211: Digital Communication

Multiple Choice

Which of the following is NOT a recommended best practice for professional email communication?

• Reply instantly to every email

• Use the 24-Hour Rule

• Write clear, action-oriented subject lines

• Keep emails concise with max 5 paragraphs

Open Ended

Compare the structure and tone of the formal and informal emails shown. What are the key differences in their components and language?

​Correct: The answer should identify differences in structure (e.g., greetings, closings) and tone (e.g., formal vs. casual language) between formal and informal emails.

Incorrect: If the answer misses key distinctions or misinterprets the tone or components of the emails.

​Compare the structure and tone of the formal and informal emails shown. What are the key differences in their components and language?

Multiple Choice

Which of the following actions is appropriate for business instant messaging?

• Requesting quick input for a deadline

• Sending formal HR approvals

• Using ALL CAPS for emphasis

• Sharing unverified opinions

Multiple Choice

Which of the following is NOT one of the 3 C's for personal branding on social media?

• Consistent

• Credible

• Connected

• Creative

Multiple Choice

Which of the following is NOT a recommended strategy for managing your online reputation on social media?

• Posting angry rants about colleagues or clients

• Reconsidering venting about work issues

• Evaluating content before sharing

• Checking for confidential company documents in images

Open Ended

Explain how the 24-Hour Rule can help maintain professionalism in digital communication.

​Correct: The answer explains how the 24-Hour Rule allows individuals to pause before responding to digital communication, preventing impulsive reactions and ensuring professionalism.

Incorrect: The answer fails to address the concept of the 24-Hour Rule or its role in maintaining professionalism in digital communication.

​Explain how the 24-Hour Rule can help maintain professionalism in digital communication.

Multiple Select

Which of the following principles are emphasized for projecting professionalism and control on social media?

• Treat every post as permanent and visible

• Run all posts through the Grandparent Test

• Build a positive, credible, and consistent online image

• Ignore clarity and conciseness

Multiple Choice

Strategic social media management involves which of the following key elements?

• Risk assessment

• Ignoring feedback

• Random posting times

• Unmonitored content