Intro to Marketing Final Review
Authored by Valerie Poirier
Other
10th - 12th Grade
Used 49+ times
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40 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Packaging can have a big effect on a product's success
True
False
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To be profitable, businesses must focus their efforts on the customers’ needs and wants.
True
False
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is not part of the marketing mix?
price
promotion
professionals
product
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This kind of marketing is not directed toward specific groups:
Marketing Mix
Mass Marketing
Target Marketing
Online Marketing
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a reason that a business would make changes to it's products?
to keep up with changing consumer prefrences
To spread risk over a wider area
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A target market is:
a form of business ownership
statistics that describe a population in terms of personal characteristics
all consumers
potential customers with shared needs who have the desire and ability to buy a product
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Consumer brand loyalty includes purchasing a particular brand only when it is on sale
true
false
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