CS Chpt 1

Retailing is comprised of all of the business activities that add value to the products and services customers buy.  This includes:

• Merchandise assortment
• Packaging
• Customer Service
• Merchandise assortment, packaging, customer service

The type of buyer that would go store to store looking for the best price would be considered a 

• comparison shopper 
• recreational shopper 
• diverse shopper 
• impulse buyer 

Which of the following choices list the elements of the distribution channel in the correct order?

• Manufacturer, Wholesaler, Retailer, Customer
• Wholesaler, Customer, Manufacturer, Retailer
• Retailer, Manufacturer, Customer, Wholesaler
• Manufacturer, Retailer, Wholesaler, Customer

True or False:  Closeout stores are owned by the manufacturer or retailer.

• True
• False

Ashley Furniture is an example of what type of retailer?

• Direct Selling
• Wholesale club
• Specialty Store
• Convenience Store

The terms "multichannel" and "omnichannel" are very similar.  Which of them places the focus on creating a seamless customer experience..

• Multichannel
• Omnichannel
• Neither a multichannel or omnichannel

Academy Sports Store is what type of retail format? 

• Direct Selling 
• Supercenter 
• Wholesale club
• Specialty Store 

What type of retail format sells common goods such as milk and bread at a higher price than a supermarket? 

• Wholesale club 
• Convenience Store 
• Supercenter 
• Discount Store 

A Pure Play retail format would consist of the following businesses: 

• Youtube & I heart Radio 
• Amazon & Microsoft 
• Kinkos & Office Depot 
• Amazon & EBay 

A company that operates multiple stores under common ownership and usually has centralized decision making is called what type of retail ownership? 

• Franchise 
• Corporate Chain
• Franchise 
• Independent