Ch 10     Marketing     Intro To Business

Ch 10 Marketing Intro To Business

KG - University

44 Qs

quiz-placeholder

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Ch 10     Marketing     Intro To Business

Ch 10 Marketing Intro To Business

Assessment

Quiz

Other

KG - University

Hard

Created by

Kim Nelson

Used 16+ times

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44 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Contests, games, and product give-aways are all examples of

personalized promotion
sales promotion
public relations
publicity

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following scenarios will most likely result in comparatively low prices?

product is highly complex and technical
supply for a product is low and demand is high
products sold at lg warehouse, little personal service, on the outskirts of town
product has few close competitors because it is unique

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a function of promotion?

Advertising
budgeting for marketing activities
improving products
market research

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Product costs + operating expenses + profit =

markup
gross cost
selling price
markdown

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following would NOT generally be considered one of the marketing functions?

repairing
pricing
promotion
selling

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A key difference between advertising and publicity is that

advertising is presented through the media and publicity is not.
advertising is always positive and publicity is always negative.
advertising is personalized promotion and publicity is mass promotion
advertising is paid communication and publicity is non-paid

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In a communication path, the person or organization that has information to communicate to another person or organization is called the

receiver
sender
decoder
channeler

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