Sports Marketing 1.06, 1.07 & 1.10

What are royalties?

• A percentage of actual sales
• A percentage of expected sales

When creating tickets for a sport/event , organizations often embed special watermarks into the ticket design to

• Discourage counterfeiting activities
• Make it look pretty

Team-related factors that affect brand equity include

• Star athletes , schedule , and tradition
• Performance , coaches , and star athletes

Athletes are often considered to be particularly effective promoting products related to their

• Sport
• Background

Which of the following statements is true regarding sports marketing

• The distribution of licensed sports apparel is an effective way to create tea and brand awareness
• The use of high-profile athletes to endorse products does not increase brand recognition

A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to

• Help pay for construction expenses
• Honor a former student-athlete

A celebrity’s appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racket is an example of 

• Public relations
• Cross-promotion

The ultimate purpose of branding in sport/event marketing is to

• Encourage sales
• Obtain a sponsor

What should be included in an event program if it is longer than four pages?

• Satisfaction survey
• Table of contents

Which of the following is a example of a celebrity endorsing an event simply by being associated with it

• Cheering for a football team
• Attending a grand opening