Sales Promotion Quiz

If a customer bought a new iPhone phone 6s during first week of its release and Verizon gives them a free Otterbox case, this would be an example of which type of consumer promotion?

• Premiums
• Product Samples
• Incentives
• Promotional Tie-ins

An example of personal selling is…

• Trade shows
• Billboards
• Contests
• Magazines

Which of the following is a drawback of advertising? 

• Loyal customers 
• Increased Sales 
• Cost
• Flexibility

Which of the four P's of marketing affect advertising and public relations?

• Place
• Price
• Promotion
• Product

Which of the following form of promotion is typically intended to produce immediate sales?

• Advertising
• Publicity
• Sales Promotion
• Direct Marketing

A carefully planned combination of techniques designed to persuade customers to purchase and support a business's products is called the...

• Personal Selling
• Promotional Mix
• Publicity
• Advertising

Which form of promotion is the most expensive per customer?

• Advertising
• Personal Selling
• Sales Promotions
• Public Relations

Any form of communication a business or organization used to inform, remind, or persuade is called...

• Promotion
• Reminding
• Prosecution
• Employment

What involves the use of incentives or interest-building activities to stimulate traffic or sales?

• adverising
• sales promotion
• image
• preselling

Anything of value that a customer receives in addition to the good or service purchased is called a:

• display
• premium
• sweepstakes
• contest