
Sports Marketing Standard 1-3 Review
Other
9th - 12th Grade
Used 5+ times

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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an individual or company which has an unmet need?
Distributor
Sales Person
Producer
Consumer
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of a service?
Lacrosse pads
Football helmet
Baseball uniform
Umpire
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is ambush marketing?
luring customers in with false or deceptive advertisting
when ones' own marketing campaign backfires because of unforeseen circumstances
using the name of a competitor in ones' own advertising in a negative way in order to undermine that business or its products
a type of deceptive marketing that gives the appearance of an official association with a team or an event when no such association actually exists
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Management adds UTILITY to products and services
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is psychographic segmentation?
the division of a market on the basis of customer's lifestyles and personalities
the division of a market on the basis of where customers are located
the division of a market on the basis of its physical and social characteristics
the division of a market on the basis of customers' response to a product
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a source of diversion or physical activity engaged in for pleasure?
Boxing
Sports
Chess
Mountain climbing
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is meant by the term "stadium as place"?
Sports events need stadiums to distribute the entertainment.
Sports events are produced and consumed at the same time at a stadium
Sports events must be watched in a stadium.
Sports events take place in a stadium.
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