Sports Marketing Standard 1-3 Review

Which of the following is an individual or company which has an unmet need?

• Distributor
• Sales Person
• Producer
• Consumer

Which of the following is an example of a service?

• Lacrosse pads
• Football helmet
• Baseball uniform
• Umpire

What is ambush marketing?

•  luring customers in with false or deceptive advertisting
• when ones' own marketing campaign backfires because of unforeseen circumstances
• using the name of a competitor in ones' own advertising in a negative way in order to undermine that business or its products
• a type of deceptive marketing that gives the appearance of an official association with a team or an event when no such association actually exists

Management adds UTILITY to products and services

• True
• False

What is psychographic segmentation?

• the division of a market on the basis of customer's lifestyles and personalities
• the division of a market on the basis of where customers are located
• the division of a market on the basis of its physical and social characteristics
• the division of a market on the basis of customers' response to a product

What is a source of diversion or physical activity engaged in for pleasure?

• Boxing
• Sports
• Chess
• Mountain climbing

What is meant by the term "stadium as place"?

• Sports events need stadiums to distribute the entertainment.
• Sports events are produced and consumed at the same time at a stadium
• Sports events must be watched in a stadium.
• Sports events take place in a stadium.

Which of the following event components is a revenue generator for the venue?

• Ushering
• Security personnel
• Concessions
• Grounds keeping

Leveraging a sponsorship means:

• Utilizing a sponsorship measurement tool to check effectiveness
• Increasing the value of the sponsorship through additional marketing efforts
• Pulling consumers into a marketing program
• Targeting a small number of your fan base at an event

What is a Trademark?

• the package that something comes in
•  any word, name, symbol, or combination thereof adopted and used by a manufacturer or merchant to identify his goods and distinguish them from those manufactured or sold by others
• a tally used by teams when they are engaged in free-agent trading
• the trade association which all major sports organizations and franchises belong to