Business Management - Ch 2 Vocab

An assessment that lists and analyzes the company's strengths and weaknesses.

• Marketing Strategy
• PEST Analysis
• SWOT analysis
• Disposable Income

Scanning of outside influences on an organization.

• PEST Analysis
• Marketing Plan
• Demographics
• SWOT Analysis

A formal, written document that directs a company's activities for a specific period of time.

• Marketing Strategy
• Marketing Plan
• Sales Forecasts
• Situation Analysis

A brief overview of the entire marketing plan.

• Performance Standard
• Situation Analysis
• SWOT Analysis
• Executive Summary

The study of the internal and external factors that affect marketing strategies.

• Performance Standard
• Situation Analysis
• PEST Analysis
• Psychographics

Identifies target markets and sets marketing mix choices that focus on those markets.

• Marketing Strategy
• Executive Summaray
• Demographics
• Geographics

The projection of probable, future sales in units or dollars.

• Situation Analysis
• Marketing Strategy
• Market Segmenetation
• Sales Forecasts

An expectation for performance that reflects the plan's objectives.

• Performance Standard
• Mass Marketing
• Discretionary Income
• SWOT Analysis

The process of classifying people who form a given market into even smaller groups.

• Mass Marketing
• Marketing Strategy
• Market Segmentation
• Psychographics

Statistics that describe a population in terms of personal characteristics.

• Demographics
• Geographics
• PEST Analysis
• Executive Summary