National 5 Bus Mgt Marketing - Market Research

What is an example of a question that Market Research CANNOT answer?

• How large is the likely market for our new product?
• What price are customers willing to pay for new product?
• Who are our competitors in the market and what do they offer?
• What level of sales will we have in 5 years time?

What are the names of the TWO TYPES of market research?

• Desk and Field
• Primary and Tertiary
• Secondary and Tertiary
• Desk and IT-based

What type of research is being described here? 
It involves using second hand information already gathered for another purpose

• Desk
• Field
• Primary
• Secondary

What type of research is being described here? 
It involves gathering brand new, first-hand information for a specific purpose

• Desk
• Field
• Primary
• Secondary

What type of research is this an advantage of? 
It helps provide a wider range of data to help make a better informed decision about a product

• Desk
• Field
• Primary
• Secondary

What type of research is this an advantage of? 
Information will be up-to-date and best currently available

• Desk
• Field
• Primary
• Secondary

What type of research is being described here? 
It involves gathering brand new, first-hand information for a specific purpose

• Desk
• Field
• Primary
• Secondary

What type of research is this an advantage of? 
Information will not be available to rivals therefore is very valuable

• Desk
• Field
• Primary
• Secondary

What type of research is this an advantage of? 
Information will be very relevant to decision and the source can be checked for accuracy, validity and is reliable

• Desk
• Field
• Primary
• Secondary

What type of research is this an advantage of? 
Gathers high quality primary information

• Desk
• Field
• Primary
• Secondary