Marketing 1.01 and Have it Your Way Review

According to the marketing concept, keeping company goals in mind means to 

• complain about product prices
• contain marketing costs
• remain involved in marketing
• maintain the firm’s purpose

Which of the following is a method used to communicate with customers

• Marketing concept
• Customer orientation
• Personal selling 
• Manufacturing

Goods
- Durable
- Nondurable

• Items that are marketed
• Elements of the Marketing Concept
• Marketing
• Marketing Activities

In the marketing concept, whose point of view matters most

• Buyer’s 
• Marketer’s 
• Seller’s
• Planner’s

__________fits into every facet of our lives

• Items that are marketed
• Elements of the Marketing Concept
• Marketing
• Marketing Activities

Marketing links producers to 

• customers
• distributors
• marketers
• retailers

____________Promotes using the earth’s resources more wisely

• Marketing Concept
• Items that are marketed
• Marketing Activities
• Marketing

The process of developing, promoting, pricing, selling, and distributing products to satisfy customer’s wants and needs. Marketing involves all the activities necessary to get a product from the manufacturer to the consumer.

• Elements of the Marketing Concept
• Marketing
• Items that are marketed
• Marketing Concept

Company commitment: Do it better

• Elements of the Marketing 
• Marketing Activities
• Items that are marketed
• Marketing Concept

According to the marketing concept, which option demonstrates customer orientation?

• Pricing a product to maximize profitability per item
• Setting aside funds to research what customers want
• Leaving marketing to the marketing department
• Pricing a product to maximize profitability per item