Have We Met?-Market Identification Quiz 1

Liz has always wanted a horse and she finally saved enough money to buy one. In marketing terms, Liz is a

• Market Segment

• Resource

• Target Group

• Market

To buy a product, customers in a market must first 

• locate the product in a store
• learn the product's features
• make sure the product is on sale
• be willing to buy the product

A target market can be described as the

• sample of the market
• group of customers the business seeks to attract
• direction the market is headed
• way a business draws its customers

Marzetti's musical instruments has determined that it will focus its marketing efforts on senior high school students. Marzetti's is engaged in ______ marketing. 

• mass
• risky
• target
• industrial

The same person can be included in more than one

• religion
• income level
• generation 
• target market

When using mass marketing marketers seek to appeal to the

• entire market
• local market
• loyal market
• teen market

When sellers offer one size fits all products that will appeal to most buyers, they are using

• mass production
• market segmentation
• mass marketing 
• demographic segmentation

Market segmentation is about dividing the market into ______ groups. 

• specific
• identical 
• general
• diverse

When the total market is divided, one of its groups is called a market

• share
• slice
• segment
• subdivision

The Thompson company decided it would be more successful if it divided the total market for its products into smaller, more specific groups of consumers. The business is engaged in 

• mass marketing
• industrial marketing
• market domination
• market segmentation