SEMI 1.07, 1.08, 1.09, 1.10 Questions

NASCAR fans demonstrate which activity when they list the sponsors featured on the car or clothing of their favorite driver?

• Ambush marketing
• Sponsorship clutter
• Public service
• Brand recognition

The relationship between a sponsor and a sports entity is often described as which type?

• A merger
• A partnership
• A buyout
• A takeover

If Coca-Cola is the only soft-drink sponsor of a person’s favorite team, the role of Coca-Cola exemplifies which type of sponsor?

• Dynamic 
• Large business
• Sole
• Exclusive 

Information about sponsorship, cost, marketing opportunities, and audience demographics appearing together is an example of which situation?

• Provided to ambush marketers
• Inclusion in a sponsorship proposal
• Inclusion in event programs
• Provided in the city hosting the event

Mask Company set up a hospitality tent outside the Olympics arena. Itsgoal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of which type of marketing?

• Target
• Ambush
• Direct
• Internet

What should an employee do to determine whether or not the complaint of a customer is justified?

• Ask a supervisor
• Restate the complaint
• Take immediate action
• Investigate the problem

The action taken by the salesperson in handling customer complaints should be based on which action?

• Solutions available within the policies of a business
• Attitude of customers toward the salesperson
• Amount of time required to solve the problem
• Opinion of the salesperson about the customer

“I think I will wait until Saturday to download a movie,” is a statement that best characterizes which type of customer?

• Disagreeable
• Domineering or superior
• Dishonest
• Slow or methodical

The hostess very pleasantly received a reservation request from Mrs.Jones for eight people. The hostess also stated that the restaurant willprovide only one check for parties of eight or more. Mrs. Jones shared her dissatisfaction with this situation. What is the major area of concern for this complaint about the restaurant?

• Prices
• Policy
• Product
• Personnel

Making the customer feel important and in charge is a good way to handle which type of difficult customer?

• Domineering or superior
• Disagreeable
• Slow or methodical
• Suspicious