Empathy Map, Customer Segment, VPC, SLC

In this step of the empathy map creation, you need to define who are your customers and your beneficiaries:

• Humanizing
• Empathizing
• Segmenting
• Validating

In this step of the empathy map creation, you need to ask the 6 questions about your customer segment (what they think, what they see and hear, etc.).

• Humanizing
• Empathizing
• Segmenting
• Validating

The Value Proposition considers mainly two blocks: Value Proposition and Customer Segment

• True
• False

They describe an important issue your customers are trying to endeavor (tasks or needs to satisfy)

• Empathy map
• Customer jobs
• Customer gains

In this part of the social lean model, you list all the existing solutions to the problem you want to tackle.

• Solution
• Unfair advantage
• Pain relievers
• Existing alternatives

Problem - solution fit occurs when:

• The market validates that my problem-solution adapts to its needs. 
• Products create customer gains.
• The value proposition adapts to the client profile.
• None of the previous options.

All the negative emotions and undesired costs, situations and risk which the customer could experience before, during and after getting a job done are called:

• Customer pains
• Functional jobs
• Outcomes and benefits
• Unexpected gains

These are all types of customer gains, EXCEPT:

• Required
• Expected
• Desired
• Completed 

When you intend to eliminate or reduce specific things that annoy your customer before, during, and after completing their jobs, you are creating:

• Relevance.
• Pain relievers.
• Customer gains.
• All of the options.

In this part of the Value Proposition Canvas, you describe how your product creates customer gain, how it offers an added value to your customer.

• Products and services
• Gain creators
• Customer gains
• Pain relievers