SEMI 3.03 & 3.04 Questions

What are the basic elements of print advertisements? 

• Artwork, illustrations, logo, and colorwork
• Headline, illustration, copy, and business identification 
• Layout, arrangement, white space, and border 
• Headline, subhead, copy, and price

Advertising copy that states “Only 3 days left” is trying to obtain which outcome? 

• Encourage action
• Describe features
• Identify benefits
• Make a claim

When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out which feature of the product? 

• Uses
• Producer
• Price
• Location

Which part of print advertisements is usually noticed first by readers? 

• The business identification 
• The illustration
• The white space
• The copy

Computers are complex products and have features that need to be explained. Which element would be crucial to include in an advertisement for a new computer? 

• Slogan
• Headline
• Copy
• Illustration

Currently, which mobile advertising strategies have been most successful? 

• Rich media
• Text message with coupon
• Cross-platform campaign
• Banner ad campaign

Which is most likely to be visible to search engine spiders? 

• Flash files
• Java applets
• HTML text
• Images

Which statement regarding campaigns of direct mail marketing is true? 

• They should contain detailed data. 
• They are highly cost efficient. 
• They are easy to track. 
• They should include a call to action. 

Sports or event industries often use the electronic media to obtain which goal?

• Conduct worldwide research
• Attract advertising support
• Encourage athletes to participate 
• Motivate customers to buy

Which type of sports or event businesses would most likely place a banner advertisement on a ski resort’s website?

• Shoe manufacturer 
• Snowboard retailer
• Cross-training equipment distributor
• Rock-climbing boot retailer