Advertising Quiz

The art  of  persuasion. There are "seven" types of these used in advertising to sell a product.

• Advertising
• Communicating
• Selling
• Propaganda

The process of trying to convince someone to make a purchase of a good or service is:

• Advertising

• Buying

• Selling

• Bullying

The art of persuasion. It is the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution.

• Propaganda

• Buying

• Selling

• Advertising

Recognizing that propaganda makes you a better consumer will help you(select all that apply):

• Save you lots of money

• Assist you in making better political decisions

• Help your distinguish between fact and opinion

• Aid you in persuading others

• Convince you to buy products only from that brand(Samsung, Apple).

The use of well-known, respected people to endorse a product or service.

• Testimonial

• Transfer

• Plain Folks

• Bandwagon

The act of relating something or someone we like or respect with a product. Symbols are constantly used in this form of propaganda.

• Testimonial

• Transfer

• Plain Folks

• Bandwagon

The use of everyday people to sell a product or service. Speakers and ads appear to make the person to be "one of the people."

• Testimonial

• Transfer

• Plain Folks

• Bandwagon

Attempts to persuade the target audience to take a coruse of action such as "everyone else is taking." "Join the crowd." This technique reinforces people's natural desire to be on the winning side.

• Testimonial

• Transfer

• Plain Folks

• Bandwagon

The act of referring to words or ideas that evoke a positive emotional response from an audience. Virtue words are often used.

• Gliterring Generalities

• Card Stacking

• Name-Calling

• Bandwagon

The use of names that evoke fear or hatred in the viewer. The name-calling technique links a person, or idea, to a negative symbol.

• Gliterring Generalities

• Card Stacking

• Name-Calling

• Bandwagon