Uses & Gratification Theory

Uses and Gratification theory states that audiences make choices when consuming?

• True
• False

Uses and Gratification theory relates to what type of audience? 

• Passive
• Active

What are the four reasons why Audiences might use Media?

• Boredom, Friendships, Homework, Livelyhood
• Opportunity, Consumerism, Synergy, Realtionships
• Diversion, Personal Relationships, Personal Identity, Surveillance 

Relaxing,Filling time and Emotional release are all forms of Diversion/Entertainment?

• True 
• False

In what way might an audience use media to maintain Personal Realtionship

• Using Facebook to talk to friends 
• To watch TV
• Reading the newspaper 
• To advertise

Finding links between yourself and celebrity actors shown in the media can be a form of?

• Entertainment
• Personal Relationships
• Personal Identity
• Surveillance

Watching the news would be a form of what?

• Entertainment
• Personal Relationships
• Personal Identity
• Surveillance

Finding out about relevant events, society and the world is a form of Personal Identity?

• True
• False