Marketing: Ch. 18

Curved lines suggest...

• Freedom & movement
• Stiffness
• Confidence
• Height & Dignity

Colors next to each other on the color wheel are called...

• Complementary colors
• Adjacent colors
• Triadic colors

___________ is the look of the surfaces in a display.

• Shape
• Balance
• Direction
• Texture

___________________ refers to the relationship between and among objects in in a display

• Share
• Proportion
• Balance
• Shape

Colors opposite each other on the color wheel. Example: Red and green

• Complementary colors
• Adjacent colors
• Triadic colors

Placing large items by large items and small items by small items creates ___________________ balance.

• Formal
• Informational
• Informal
• Textured

This type of setting does not imitate or even try to imitate reality.

• Realistic setting
• Semi-realistic setting
• Abstract setting

Step #4 in creating a display

• Choose a setting
• Evaluate the completed display
• Manipulate the artistic elements
• Select merchandise for the display

Having a display with Nike & Adidas shoes is an example of...

• One-item display
• Similar-product display
• Related-product display
• Assortment display

Colors from the cool side of the color wheel such as blue and green represent

• Excitement
• Lower-prices
• Calmness
• Chaos