Promotion Mix

Is Sales the same as Marketing?

• I don't know
• No
• Yes
• My head is full of dry rice, and makes a delightful sound when shaken.

Marketing is a ____________ term than sales.

• Wider (bigger)
• Narrower (smaller)

Sales is _________ oriented, while Marketing is ___________ oriented.

• externally, internally
• internally, externally

The 4 P's are: 
Product, Price, Promotion, and __________

• Pythagorus
• Parts
• Piece
• Place

The Promotion Mix is used to:

• design a product
• tell people about what you are selling
• conduct a transaction

Contests and Coupons are examples of Advertising

• True
• False

A newspaper article is an example of Public Relations

• True
• False

Radio, Television, and Billboards are examples of  _____________

• public relations
• sales promotion
• advertising
• personal selling

Personal Selling is cheaper than selling on the internet.

• True
• False

Personal Selling has 5 stages:
1) ____________
2) Contact
3)  Meet/Call
4)  Objection handling
5)  Closing the sale $$

• Prospecting
• Design the product
• Market research