Buying Behavior

There are more organizational buyers than consumer buyers

• true
• false

The company is the most important factor in the consumer buying decision.

• true
• false

The consumer buying decision has 5 steps. They are:
1. Recognize a need
2.
3. Evaluate choices
4. Pay
5. Evaluate the decision you made

• Eat a sandwich
• Build your own solution
• Gather information
• Build a prototype

The three Choice criteria are:
1. Economic
2. Personal
3.

• evaluate
• social
• purchase
• seek

DMU means:

• Decision Making Unit
• Decisive Marketing Unit
• Derogatory Making Umbrage
• Dorkily Marketed Umbrella

More people are involved in the Organizational Decision Making process.

• true
• false

The organizational decision making process has more processes.

• true
• false

What is NOT a criteria for the organizational purchasing decision making process?

• Productivity of the product
• Safety
• What your family wants
• Technical assistance